The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30% more likely to purchase products online than younger users.
Digital payments trends
The growing adoption of noncash payments is a direct result of the rise of e-commerce, but that's not the only factor. Consumers today are adaptable to disruptive technologies and are generally open to trying new types of digital payment methods.
The main point of using mature skin care moisturizers is to slow down, if not halt, the process of skin aging.† With this in mind, you should make it a point to look for product features that can help achieve the desired results.† Some of the popular face moisturizers contain active ingredients which effectively induce the production of collagen and elastin, both of which are essential in keeping the skin supple and wrinkle free.
1. Do not talk down to, or
treat them as children, or remind them of their age.
Most do not consider themselves "old."
2. Although there is disagreement about using words like "senior citizen," reserve such terms for World War II veterans, but not for the leading edge of the baby boomers who started turning 55 in 2001.
3. Use realistic but positive images of mature people. Show people with wrinkles but have them doing something active.
4. Stick to the facts about your product or service. Mature people make more independent judgments and base their decisions on information rather than peer pressure.
5. Design your communications so that older people will stick around and read what you have to say.
6. Avoid overly busy website design; small type sizes; garish colors; and gratuitous design elements such as flash or slow-loading graphics.
7. Avoid "hype" at all costs. The older consumer has "seen it all" and is naturally skeptical.
8. Win mature people over gradually. You will have to gain their trust before they will buy from you.
9. Give them content. Older people are avid readers and will appreciate the information you provide.
10. Sell what appeals to the mature audience such as health products and information; tips on managing their retirement assets; ideas for low-cost travel; help with buying gifts for their grandchildren; the low-down on the best places to retire; products that make it easier for them to stay in their own homes; ways to earn extra income; and opportunities to save money.
So, how do you reach them? First, recognize that the over 50 crowd are not all alike. They are more diverse than any other market segment, spanning those at the peak of their careers, to active, independent seniors, to the elderly in need of care.
In order to make informed decisions, you might also want to read consumer reviews on various moisturizing creams to see which ones receive the most positive feedback from people who have actually experienced using such products.
2.Change your skin care products. Products that work well for teens and 20s may not be suitable to those in their 40s and 50s. Alcohol-based toners, deodorant soaps, and products with fragrance can leave mature skin feeling irritated and dry. People with mature skin often find that using mild, unscented products all year round helps their skin feel better.
In order to ensure that your skin is getting the best care it needs and deserves, it is necessary to know where to find the best products in the market, particularly those that are intended to combat the signs of aging.† Here are some of the things you should look out for when shopping for a moisturizer.
4.If your skin feels dry, moisturize. Oil production in the skin diminishes upon reaching the age of 40, thatís why itís important to moisturize if skin feels dry. After bathing is the best time to moisturize. If your skin still feels dry with regular moisturizing after bathing, apply moisturizer a few times throughout the day.
Not all moisturizers are created equal and definitely not all of them works on different skin types.† Knowing what skin type you have is of utmost importance since it is a vital factor to consider when choosing a moisturizing cream.† Oily skin, for instance, reacts quite adversely to rich and thick creams which is why it is best to choose something light and less dense if you have such skin type.
8.Ask questions before having a cosmetic procedure. While a cosmetic procedure can shed years from your appearance, the success of any cosmetic procedure is highly dependent on the knowledge and skill of the person performing it. Dermatologists safely perform thousands of cosmetic procedures each year with excellent results. Be sure you know who will perform your cosmetic procedure.
A proper skincare regimen is needed regardless of a person's age and the key to an excellent one is the use of the right skincare products.† Mature skin care moisturizers are among the most confusing products to shop for because they are practically everywhere these days.† If you are among those who prefer to shop online, you are bound to stumble across several advertisements for moisturizing creams and serums not 5 minutes after you started browsing websites.
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