An Optimized Web Site is Imperative for Online Recognition

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


An Optimized Web Site is Imperative for Online Recognition

When building a web site there are certain factors that must be considered right from the get go if you want your website to earn good PageRankings online. From the time you start thinking about what you want your site to look like; to the finished product, is always going to be a work in progress. For optimum results with your web site with the search engines as well as the web traffic that visits your site, your site must be constructed correctly to meet the regulatory entities guidelines or all your hard work will be in vain and you’ll never be successful in your marketing endeavors.

In today's article we want to discuss some of the most important issues that you need to address right from the inception of your site whether you are building the site yourself or having a web designer build it for you.

Your site must be constructed to adhere to the rules of the W3 Consortium (often referred to as the W3C) which regulates the World Wide Web guidelines of acceptable regulations and procedures on the internet.

The following is a quote from the W3C web site; "W3C standards define an Open Web Platform for application development that has the unprecedented potential to enable developers to build rich interactive experiences, powered by vast data stores, that are available on any device."

As you can see the powers of the "W3C" are rather broad and are being updated on a regular basis, so keeping on top of this ever changing process is critical to your overall success.

Having your web site structured to be compatible with the many different browsers used in today's marketplace must be addressed as well. You're not going to be compliant with every browser on the internet; however, by using various methods of checking your source code of your web site, should give you a rather accurate idea of whether you're compliant for the most part. Regardless of which browser you use, they all use the W3C standards; however, there may be some minor differences which will make little differences in your sites outcome, if you follow the standards of the W3 Consortium.

If your site is cross-browser compatible, then your site will look about the same on whatever browser your site visitors may be using. Some of the most common browsers in use today are Internet Explorer, Firefox, Opera, Netscape Navigator and Safari just to name a few. Each of the named browsers implements the normal HTML, JavaScript and Cascading Style Sheets a little bit differently than the other; however, by following the standards of the W3C your site should be able to be viewed by most users who visit your web site.

Different operating systems can also create some differences on how the graphics and text may appear a little bit differently on each browser. It should be noted that to be 100% compatible with all browser is virtually impossible. By having your site designed with clean HTML code which conforms to the W3C guidelines you should get some pretty consistent results with most of the browsers that any visitor who visits your site may use.

To check to see if your site conforms to some of the popular browsers you can use an online HTML code validator. Do a "Google Search" for validators. The validator checks your source code based on which DOCTYPE you specify on your web site. The function of the DOCTYPE is to tell the browser which version of HTML or CSS your web page is using.

A good text editor is a tremendous tool when working with anything to do with source codes. I personally enjoy the EditPlus when doing any code work. They have a free trial version for your convenience. I have found that trying to work with Dreamweaver, FrontPage and some other editors can be overwhelming for a beginner. Check out several text editors and see which one works best for you.

Not all style sheets will work correctly in all browsers and in some cases the pages will be unreadable and in other cases will actually crash a browser. One major problem with CSS is the positioning of certain information, images etc.. Numerous browsers don't support CSS and it will cause different blocks of your site to overlap with other blocks and will appear as a total mess and as a result will become a total unreadable mess. Avoid this problem at all cost if possible.

Always run a test with the different browsers to see that your site is appearing exactly as you want. By using tables and simple HTML code you can design a good looking, quality, optimized site that will be user friendly, search engine compliant and meet the W3C standards and still be compliant with most browsers on the market today.

If you need assist in your web sites design, optimization, or compliance issues, then give one of our Optimization Specialist a call for help today.

The eBiz Solutions Team is standing by to assist you in your overall marketing challenges. Give us a call today for your FREE 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

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Author Resource:    Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Phone: 321-594-4405, Skype:larrylmiller121

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