Are You Using Free or Paid Advertising and Marketing Tools?

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Are You Using Free or Paid Advertising and Marketing Tools?

The old saying "it takes money to make money" is so true when promoting any online business. I'm not saying that you need to spend your life savings on advertising in your online business venture; however, you must be willing and financially able to spend at least some money for your advertising, normal business expenses and some marketing programs to simplify your marketing efforts.

I've read articles where the author stated "you can promote your business without spending a nickel on advertising and marketing."Don't be misled with such rubbish rhetoric. When was the last time you got something for nothing? If you'll remember, you got exactly what you paid for. Absolutely Nothing!

As with any new business start-up, whether it's online or a storefront business you must have some dollars that you're willing to spend if you want to become a successful business entity. Looking back in history, every successful business venture has had one thing they all had in common. "It took money to make money." Not all individuals and businesses have the where with all to spend countless dollars on advertising and promotions, however, without exception every single one of them had to spend some money to make their success happen.

With the versatile programs on the internet there's countless way you can meld many of these opportunities into an effective marketing strategy. This process takes a lot of dedication, focused efforts, outside the box imagination and just plan hard work for all these various ideas and tools to work together. Your individual mindset will have a huge influence on where this whole plan can and will take you. You may even have to rebuild your mindset completely before anything positive can happen.

Each person, business and website is totally unique in their needs for laser focused planning and strategies. This is where you may have to secure the services of a professional who specializes in helping you build comprehensive, realistic and affordable goals. There are Search Engine Consultants who can help you put together the best laid out plans for a successful marketing campaign to help get you started in the right direction early on in your venture. Rather than wander around in the dark for answers and still not be able to succeed, the expertise of these professionals could well be the best investment you could ever make regarding your future.

Generating traffic to your business opportunity doesn't just happen. There are some specific reasons how one business endeavor allows it to grow rapidly while another business barely slips by or even totally fails in what they do. One of the main reasons for failure is the lack of finances. Another reason would be the lack of guidance regarding the wasting of advertising and operating dollars. Let's face it, not all business succeed in this competitive dog eat dog business world. Only the strong survive. This means being strong in every aspect of this business venture from the first steps of brain storming, planning and implementation of your dreams and cultivating those attributes into reality.

There are some venues online that can be successfully pursued and are free to use. One of these areas is utilizing the strong points of posting to forums. Posting to forums can be powerful for any business if done correctly. The use of blogs can be a tremendous asset to promote your business opportunity with. I personally have blogs that consistently hold a number one page ranking for some of my keyword categories that I promote on a regular basis. Maintaining a number one position with billions of responses to a user query has to be powerful anyway you look at it.

One huge advantage of utilizing the forums and blogging arenas would be the ability to focus on a specific targeted audience within any given demographic area that you're trying to promote. If you post to a forum or blog on a regular basis you can build an avid reading audience of prospective clients who are interested in your business opportunity . Many users will bookmark or subscribe to your RSS feed so they can keep informed about new and exciting features and benefits your product or service may provide. Each time they click on your information gives you one more chance to make the sale. This is what marketing is all about.

With free forums and blogs you can build a rock solid credibility with your potential clients before they ever decide to make a purchase. This is a direct result of providing good content in your writings and your reading audience will soon believe you because of your sincerity, straight forwardness and low key approach to their personal needs. Don't forget the power of a weekly, monthly or quarterly newsletter to everyone in your data base or mailing list. What a powerful way to keep the masses informed about you and your business opportunity without pressing anyone to make a choice.

Within these free venues we've discussed above would be an excellent place for you to put links to the business site you're talking about in your articles. Follow the guidelines of the various forums and blogs to avoid any questionable format or content. This is not rocket science by any means, but it does take some good common sense to make this all happen effectively online. Linking is one of the most powerful ways to get the search engines to recognize that you are doing this whole process by the rules and you deserve to be placed in higher page rankings.

The internet is all about information and the more good quality information you can provide for the reading audience the better off you're going to be. Forget the high pressure tactics, false promise and hype that most promoters use in today's marketplace in an effort to sell you something you may not even need. Just remember, if you give a potential client enough straight forward, verifiable information about a product or service there will be more chances they will purchase your business offering.

Since most individuals use the search engines to find information about their immediate interest, it's imperative that you have the content of your writings for the user so they can make a well informed decision to make a purchase. The search engines must direct the user to web sites that most accurately matches the keywords that a user is using to find relevant information.

It has been said that over 85% of all sales on the internet are a direct result of extensive research by the user using the information about companies promoting the same product but using different keywords to explain their products or services. Using good relevant keywords could be the deciding factor that most influences the users choice when they finally decide to make the purchase as well as who they buy from.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for you free 30 minute "no obligation"consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

The Most Powerful Link on the Internet!

Author Resource:   Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype: larrylmiller121

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