Auto Responder Follow Up e-Mail Marketing

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Auto Responder Follow Up e-Mail Marketing

The question is often ask; "what is this concept of permission based follow up e-mail marketing all about"? Actually the concept is quite simply. The concept is not new, however, with the new generation of auto responders has been conceived and now has been perfected with some new and exciting features that will halp you succeed online. A permission-based automatic follow-up system on your web site can increase your sales dramatically, boost your efficiency and save you loads of precious time and money. In short, a follow-up autoresponder is an automated "e-mail-on-demand" system that automatically responds to e-mails sent to your site or when an opt-in form is completed on one of your web pages a pre-configured follow-up message is automatically sent back to the user who sent you the inquiry.

Have you ever retreived information with "fax-on-demand" retreival system? Fax-on-demand is an information retreival system where you dial a certain fax number and automatically receive a fax back without actually interacting with anyone. If you have used such a system, you know they're great because they allow you to get the information you want quickly and easily.

Follow-up autoresponders work in a similar way, using email instead of fax. They instantly reply with a pre-written email messages. For a long time, functionality of autoresponders was very limited in that you could only receive one message back. That made autoresponders a great way to send information, but they weren't too effective at increasing sales. But why? Because it normally takes from 5 to 7 follow-up contacts exposing your product or services tko the masses before most people will make the choice to buy or go somewhere else to fill their immediate needs!

So clearly, creating only one exposure with a single autoresponder message wasn't getting the job done - potential customers simply weren't being exposed enough to the product or services. Not only that but the two vital ingredients for a sale were not there - trust and credibility.

But that's all changed... with the new generation of auto responders on the internet today, you can automatically send a series of pre-written follow-up targeted messages that are certain to boost your response rate and thus increase your sales.

Here's how this whole system works:

You set up a series of messages that are sent to e-mail addresses who are in your data base or possibly to a purchased opt-in list of potential clients over a set number of days. For example, message #1 may go out immediately, message #2 in two days, message #3 three days later, and so on. By doing so, you can "stagger" your informative message to your potential customer and not overwhelm them, but at the same time, you're making those vital exposures needed to present your business opportunity and close the sale.

So, what can you do with your autoresponder system that will increase profits?

  • Send follow-up sales messages, carefully tailored to move your prospect closer to a sale.
  • Send more information about your product. Interested prospects want as much good information as they can get!
  • Send a free report. Give your customers some free information, build credibility with your product or service.
  • Offer specials and offers to previous or existing customers as well as new prospects.
  • Run free and/or paid training sessions over a period of time.
  • Deliver e-books, screen-savers and other free viral marketing devices.
  • Run a weekly or monthly newsletter or e-zine - widely recognized as one of the best ways of boosting sales. and so much more!
All auto responders are not created equal and many of these programs are way overpriced or provide some very limited benefits. I would suggest that you do a "Google Search" and compare some of the auto responders that are being offered online today. Some are reasonable and some are expensive, but just remember that good is not necessarily cheap and cheap may offer no benefits at all. Do your due diligence before you make your final choice.

Go online right now and visit the web sites of some of the Internet's most powerful, successful, best known entrepreneurs and successful business owners - you'll see that almost all these successful marketers use follow-up email marketing in their overall marketing strategies. Why? Because it works and works extremely well!

Take the time now and secure your own auto responder test drive using one of the most powerful and popular auto responder programs available on the internet today which offers a "no obligation" full featured 15 day User Trial using the latest state of the art e-mail marketing follow up format. You're invited to visit the KwikResponder dot com site to learn more about how auto responders can generate substantially more dollars to your bottom line profits.

The eBiz Solutions Team is standing by to assist you with your auto responder questions and challenges. Call us today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

Author Resource:   Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype: larrylmiller121

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