"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Auto Responders Powerful Features You Must Consider
In the last couple of articles we've written, we shared with you some important facts regarding the values of auto responder e-mail follow-up marketing systems. We mentioned that sending a regular newsletter, generating forms and performance tracking tags are some of the excellent ways to keep your name and business opportunity in front of the internet masses. Today we want to expound on these feature in a bit more detail.
Most of us who market online are totally aware of how important it is to keep our customer data base subscribers and potential clients informed with pertinent information regarding our online business. Newsletters are a powerful way to keep the people in your database informed about new and exciting changes regarding new products, super sales on existing products, updating technical information and so much more.
An auto responder simplifies the whole process of creating; sending and managing information that will help an existing or potential client make a positive decision when you provide a closing action statement in your writings.
One of the beautiful aspects of using an auto responder is that you are always in total control of the information, the frequency of information submitted and any content you're sending to clients in your databases as well potential clients. Newsletters can help you build your business rather quickly if used correctly.
A well designed auto responder will include some type of a form generator. This type of generator makes it easy to produce HTML code for subscription forms. You can generate HTML code and then copy and paste the code into your editing software and insert this code into your web pages if you so desire.
When using the auto responder to create a subscription form you can follow the simple process as follows. You merely select your campaigns from the menu bar; click the messages link from the responder you want to generate the form for … then click the HTML link on the sub-menu bar. By simply following the prompts that follow makes this whole process a snap when you're using the form creation feature of your auto responder e-mail follow-up system as directed.
The third thing we want to discuss is the performance tracking tags function which should be included in any quality auto responder. Some responders don"'t provide this feature so look closely when you"'re considering the purchase of an auto responder system from just anyone. There are several functions that can provide a useful marketing purpose, however, we will touch on only a couple of these powerful features for now.
You can track the source of your subscribers in real time. Knowing where your prospects are coming from can be an extremely valuable addition to your overall marketing strategies. You can group your subscribers into different categories depending on your personal preferences. You can design and implement custom confirmation pages for those who are subscribing or unsubscribing to your opportunity.
Any one of these functions in itself may or may not be important to you at the moment, however, once you use these functions as designed, they become a powerful combination of marketing tools which will give you outstanding results as well as make your business more profitable.
Just think of all the time you will save by knowing exactly what"'s happening in your current marketing campaigns. Knowing that your marketing efforts are effective and the information you"'re providing to users is getting to where you want your information to go. This will help you to laser focus your marketing efforts so you can target a specific niche market without shooting in the dark and wasting time and efforts.
You will be able to control all of these aspects of marketing right from you own personal admin panel of your auto responder e-mail follow-up system. With the changing of a few settings you can totally control multiple functions at once such as: The name of the tracking tag that you want to work with. The description of each tag that you can assign a title to …. naming those tags in your own words for your easy reference.
You can custom subscribe success page URL"'s, failure pages, unsubscribe success pages as well as unsubscribe failure URL pages. If you"'re wondering why tracking tags contain the URL"'s of your custom confirmation page rather than the auto responders themselves the answer is quite simple.
You can use different confirmation pages for the same auto responder by assigning a different tracking tag to each subscription form. If this is a bit confusing right now, don"'t worry about it, it will become abundantly clear the first time you work thru the process.
Here's an example. Suppose there are two forms on your web site where you accept subscriptions to your newsletter – one on your home page and another in an automatic popup window. Both of these forms are accepting subscriptions for the same auto responder. Talk about powerful!
There"'s a double advantage for using tracking tags this way. You will be able to track exactly which form or combination of forms the responder is getting the highest response rates as well as having different confirmation pages for each subscription form.
Having the right auto responder and understanding the many aspects of this powerful marketing tool could well be the difference between your future online success and failure on the internet. A quality auto responder may be the best investment you will ever make with regard to becoming the online success that you want to be.
Check out our systems for yourself, and see if this type of marketing system will work for you and your marketing needs.
The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute "no obligation" consultations.
"Let"'s Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resource: Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype: larrylmiller121
Submitted By: Larry L Miller Article Directory