Basic Strategies to Effective Online Marketing

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Basic Strategies to Effective Online Marketing

There are numerous tactics and strategies that can be used when trying to generate traffic to your web site. Some of these tactics will cost you a bit of money; however, with a little research you will find many different strategies that you can be used for free. A good strategy is to blend the fee and free programs together for the most powerful and affordable marketing plan you can design.

Most of us have been through the trial and error process of generating internet traffic to our websites. Many people get discouraged quickly and say "to heck" with the challenges of marketing and promoting. They just call it quits with regard to doing anything to promotion of their business opportunity. This is not an acceptable approach to this nightmare simply because unless you learn to promote effectively you will never succeed in your marketing efforts. Learn the process of marketing and use your knowledge for the rest of your life on any marketing campaign you may be involved with.

All of us have been through the process of wasting our hard earned money on programs that promise to make us rich without doing any phone calling, promoting or working for what we get. If it sounds too good to be true, you can rest assured that it's probably a scam. Nothing happens on the internet without planning, hard work and determination. If you believe otherwise then this gig may not be for you.

Just throwing a website up on the internet and expecting Google, Yahoo and Bing to send people to your site just ain't going to happen. Being uninformed about the process of marketing is the biggest challenge most of us will face at one time or another. It's imperative to learn from the pros the right way to promote your business opportunity. If you don't want to learn this process then there is only one way to make it all happen and that is to pay the professionals to do it for you.

Sure you're going to pick up some good ideas and strategies along the way that may help you to do a limited marketing campaign, but if you want quick, steady growth to your online business then you will want to seek the help of someone who lives, breathes and survives on marketing effectively online every single day.

If you're unfamiliar with linking and the powerful results linking can afford you in your online quest, then you need to take some time and understand what linking is all about. Linking is probably one of the most powerful ways to get recognized by the search engine. Having inbound links, outbound links, cross linking as well as reciprocal links on your site will build an online reputation regarding your web site to the users who frequent your site as well as the search engines who constantly spider your site for relevant information about your opportunity so they can point search queries to your website for review.

The title of your site must be compelling to your niche audience. A good rule of thumb for character count in your title should be about 60 characters and should include two or three keywords about your product or service. Using a title that is too short or to long can be detrimental to your online acceptance.

Don't underestimate the importance of a well written, keyword rich relevant Meta tag explaining your business opportunity. Normally a one sentence explanation of your opportunity in about 160 characters is all it should take to draw users to your site. The search engines love a simple yet complete summary of what your web site is all about. Your Meta tag description must be appealing to the reader as well as the search engines for maximum effectiveness.

Now comes the all important part of your web site and that is the content about your product or services. It is critical that you write good copy here with keyword rich, relevant content explaining what your opportunity is all about. Avoid any type of hype, exaggeration, racial or religious opinions, unless your site is exclusively about such subjects. If you write about such issues, you may have an extremely limited popularity and acceptance on the internet by the users as well as the search engines.

Your content should be well written, information balanced, spell checked for errors and captivating to your reading audience. Use keywords that are relevant to your business opportunity. There is a free keyword tool offered by Google that will help you simplify your search for the right keywords. Five relevant keywords are more effective than having 30-40 keywords. Your character count on keyword should be held to somewhere around 500 characters in length.

Once you're satisfied with the construction and flow of your website then the challenge of how to promote your opportunity becomes a reality. One of the best ways to promote your website is with your own Article Directory with numerous professional authors submitting articles to your directory. This will automatically have your links on every article that is posted in your directory regardless of who wrote the article or who downloads any of those articles for re-publication. What a way to build links and back links that we talked about earlier in this article.

This type of marketing is a powerful way to become popular with a following of avid followers as well as becoming a powerful site with the search engines. The methods we've discussed here today, if properly employed, will not only give you popularity online, you need to succeed, but will generate traffic to your website with a higher conversion ratio. Isn't that what internet marketing is all about? More traffic equals More Sales and an ever growing income.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call me today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

Author Resource:   Larry L Miller - SEM/SEO Consultant who specializes in promoting clients to "Top Positions on Google" and other leading search engines. Mr. Miller is the promotions director for BLM Traders the leader in automated marketing tools. Private Line: 321-594-4405, Skype: larrylmiller121

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