Build A Powerful Web Site With Search Engine And User Appeal

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Build A Powerful Web Site With Search Engine And User Appeal

When building a web site it's imperative to design the web site for the user as well as the search engines. There are varied opinions of what makes a good design of a site when compared to what is considered a great site. One must always keep in mind that your site must contain good relevant content so the user can make an informed decision about whether your product or service will be advantageous to them after purchase. On the other hand you must make your site to conform with all the search engine guidelines as well.


There is no one generic template design that will be effective for every business on the web. Each individual, designer or webmaster must do a thorough analysis of what needs to be considered to obtain the overall objectives of each site. There may be several elements one must consider to build their appealing web site for the internet masses. The cost of building a web site is important as well. Expensive is not always better. Just because someone charges you several hundred dollars to build a good looking web site with all the bells and whistles doesn't mean that you will have a site that's acceptable to the search engines.

Collaboration between the individual, designer or webmaster and a Search Engine Optimization Specialist should be considered from the beginning of this venture. This coordination between all parties will save you countless dollars in the long run. Having a site that is appealing to the eye and not optimized correctly for the search engines is absolutely worthless. Since most people look for your site online, it just makes good sense to have the title, keywords and keyword phrases, Meta tag description in proper order and containing the recommended character count in each of these areas for the benefit of the search engines.

Web site design must include a simple, easy and convenient navigation menu for the user to review your web site, however, if your site is not optimized for the search engines you won't get any traffic directed to your site by the engines. Building a compliant web site must include these two elements to be effective.

Users visit your site for one reason and that is with the intent of finding informative content about a product or service. The user is not looking for a lot of hype or unrelated graphs or pictures. Images should be used sparingly unless the image is absolutely necessary for the explanation of your product or service.

Paid advertising should never be used on your main site. Advertising distracts from the purpose of what you are trying to convey to the user, and negatively impacts the value of your sites content and purpose. Any information on your site should relate strictly to what you are trying to market and promote. Make sure you have a simple navigation section that your online visitors can follow.

Always keep in mind that you must appeal to the online user by the looks of your web site in the user's eyes. A user friendly site is priceless. A flashy site is often referred to as eye candy for the user. However, you must also keep in mind that the source code of your web site must be optimized for the benefit of the search engine and meet the guidelines and algorithms of the various engines to be effectively marketed online.

This is one time in your online career that an Optimization Specialist can help you immensely, by providing the expertise of what information and structure the search engines require. By having your web site optimized is how you will earn "Top Positions on Google, Yahoo, Bing" and other reputable search engines.

In Summary: A good looking web site is important, however, it is of no value unless the site is optimized properly and you have adhered to the guidelines of the search engines. The engines love a site that has all the elements in order in the source code as well as good relevant content for the online users. The compliance of the suggested steps listed above is important if you want the engines to index your site correctly. If these issues are resolved before you post your site to the internet, your site will move to a respectable position on the search results when a user types in a search term.

If you need help in meeting all these different criteria's, then give one of our eBiz Solutions Team a call today. This is not an overnight process. If you choose to wait until you learn all the variables of putting together a powerful web site, you will waste a lot of time, effort and money and probably never achieve your full online potential.

Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consultant

Author Resource:  Larry L Miller - SEM/SEO Consultant specializes in promoting clients to Top Positions on Google, Yahoo and Bing. Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Phone: 321-594-4405, Skype:larrylmiller121
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