Building a Niche Web Site Requires Some Serious Planning


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Building a Niche Web Site Requires Some Serious Planning

In today's uncertain economy, it may be hard to find the perfect product or service to market online and make the kind of money you're hoping for. Finding a good niche market to promote is going to take some time, effort and research to find that perfect money making opportunity that the online masses just can't live without. Don't get discouraged if the first niche item that you find doesn't take off as quickly as you had anticipated. This is a process that requires patience, a lot of research and countless hours to develop the strategies to make this whole process work like a well oiled money machine.

There are a few things we need to talk about that may help you to get started quicker and more effectively. First of all you must determine what you want to sell and calculate whether or not there is a consumer need for whatever your niche idea may be. You can have the most remarkable product that turns you on, however, if the consumers don't share your passion for the item all the greatest marketing techniques in the world will make little to no difference regarding your success.

A good way to approach this issue is to think of an item that you personally enjoy and then do some serious research to see if the internet masses share in your passion. Your first idea may be totally fantastic, however, unless the end users share your feelings you are going to waste a lot of time, effort and money on something that may never be of value to you or the internet users.

Rome wasn't built in a day and neither can an online business be built overnight. No business just springs up overnight and makes you more money that you could ever spend. It all boils down to what people want, what they like and how much they are willing to pay for your product or service. By extensive research you may possibly find that needle in a haystack idea and be able to aggressively cultivate your niche market and become successful.

In doing any research, I like to use the Google Search function as a hub of all of the pertinent facts for a particular project. One suggestion is look at Google's Keyword tool and research how many people actually search for a particular search term regarding your idea. Google can give you good indication of whether or not you're on the right track. Also do an in depth search for who your competition will be for a like product or service.

Marketing a product will probably be easier to sell that trying to market a service. Your customer base will cover a broader base when selling products rather than a marketing service. However, selling a service may well give you more of a residual income than trying to sell a onetime sales item that is being marketed by literally thousands of different vendors online. Expect some serious competition on the internet regardless of what you're attempting to market.

Don't build your web site; write a bunch of eBooks and articles about a product or service before you finalize what niche product or service you intend to market.

As you can see research, research and research are the key elements to unlock the niche market potential when you finally decide what you're going to try to market online. In your research you can use a number of different venues to help you make this all important choice of a product or service. Read everything you can in newsletters, newsgroups, forums, chat rooms etc.

Check out your competitors websites and compare what they offer and compare what your ideas may offer over and above your competition. This could be the key to your product being accepted by the users instead of going elsewhere and participating in the competitors' business opportunity. One small unique twist in your presentation that the competition has overlooked can make the difference between your success and failure when marketing online.

There are specific reasons why a user may buy your product compared to buying from your competition.

      1) Does your product or service better fulfill the needs of the potential client?
      2) Will your item make the life of your customer more comfortable and receptive to your opportunity instead of going elsewhere?
      3) Does your passion about your product parallel with the consumer's likes and dislikes and did you emphasis the features and benefits for           your client?
      4) Is your pricing competitive with other vendors who sell a like product?

In your research make certain that you look for keywords that a potential client might search for when they search for a particular product or service. You may well find some good keywords that your competition uses in their sites. Don't use the exact search terms necessarily, however, you can include some of those keywords in keyword phrases and get some excellent ideas. Many times keyword phrases are actually easier to get page placement rather than using a single keyword. Use your imagination here.

Once you've made your choice of keywords and keyword phrases for your project, then do an in depth search for how those keywords and phrases deliver results and where those searches take you. This will help you tweak the overall aspects of your project.

Ask yourself the questions that we referred to above and verify whether or not you've met the needs, likes and affordability of your potential clients. This whole process is an ongoing process and as you progress in your quest for success you will be able to tweak your system for some rewarding results.

If you need help with this process, the e-Biz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM SEO Consulting

Authors Bio:   Marketing Articles by Larry L Miller SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405

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