Building an Optimized Web Site and Marketing It Effectively


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Building an Optimized Web Site and Marketing It Effectively

When running any business, the rules for operating a successful business are the same regardless of whether you're operating a business in your local mall or marketing online. The main difference in these two venues of marketing is that you must advertise heavily if you are marketing from a storefront, and if your marketing online you need to advertise as well. If you want to earn "Top Positions on Google" you must be wiling and able to make changes often and quickly if you want to remain competitive on the World Wide Web. The internet is an ever changing process that requires the web site owner to acquire some education about online marketing if they want to become effective online.

Unfortunately there are many uninformed individuals who plunge headlong into a new business without understanding the process and basics of building a smooth working, profitable online business. If more people would take just a little time, study the various aspects of what it takes to become an online success, then everyone would gain substantially by that bit of extra time and effort early on in their new venture.

Today we want to share with you some of the basics to make your online venture easier, more profitable as well as enjoying the learning this whole process at the same time.

Researching a Product or Service

The first step in building any business is to do the proper in depth research on the product or service you are interested in promoting. You must be well informed about your products and services and be as familiar with all the details of that opportunity as you are with the back of your hand.

Putting Together a Marketing Plan

A realistic marketing plan will help you in the process of planning what you want to do, how you want to do it and set a reasonable time frame in which you want to accomplish certain goals. Consider your marketing plan as a blueprint to your future success. A road map if you will to use on a journey that you've never taken before.

Building a User Friendly Web Site

Learning to build a web site can be a daunting task for most beginners. Some savvy marketers can put together some information and post it to the web and call it a web site, however, that doesn't mean that they will sell anything. It's important to have your site attractive for the user, well written in a format that the average internet user can understand and be compelling enough that the user will want to be involved with you and your business opportunity.

Building a Search Engine Friendly Site

Understanding what the Search Engine are looking for in order to get your web site indexed correctly sometimes can be a challenge as well. If you are not sure what you need to include in your optimization process, then you need to seek the help of a professional right away. It has been said that; "Using a professional search engine optimization specialist could well be the best money you will ever spend, especially if you want to be successful online."

The Value of Link Building

Building outbound links and generating back links to your web site is vitally important if you want your site to earn "Top Positions on Google, Yahoo, Bing" and other fine search engines. If you don't understand this part of the process, then seek some help early on in your online endeavors.

Promoting Your Web Site Online

This part of the process is an ongoing chore with internet marketing, especially if you want to become recognized as an online suthority. Many individuals feel that once they get their site built, optimized and posted to the internet, they can just sit back and watch the big dollars flow into their bank account. Nothing could be further from the truth. This is a process that takes patience, time, consistency, lots of commitment as well as money to invest in some quality marketing tools that you going to need to promote effectively.

Quality Marketing Tools

No two web sites are the same, so there is no cookie cutter model or one size fits all group of tools. This is where your optimization specialist can help you tremendously. Some of the tools your specialist will recommend are for the normal everyday tools you will be using such as text editors, ftp uploading etc. There will some automated marketing tools your specialist will probably recommend that will help you in your daily promotion efforts. Don't underestimate the power of posting your writings in Article Directories. Owning your own directory is extremely powerful for generating inbound and outbound links.

Writing Good Content

No one knows your product or service better than you do. It makes good sense for you to learn the process of writing good copy. There are sites on the internet that can help you substantially with this part of the process. Writing good copy for article, blogs, forums, advertising ads etc will probably be one of the most important things you will ever learn when it comes to effective marketing. The reading audience as well as the search engines are hungry and looking for good copy. The more information you can provide and share with your reading audience the more the search engines will pick up on your writings and in turn will reward you with high page rankings and visibility.


If you have any questions regarding any of the information above or need some personal mentoring, you can contact one of the professional consultants at BLM Traders for a free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM SEO Consulting

Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype:larrylmiller121

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