Constructing and Implementing a Doable Marketing Strategy


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Constructing and Implementing a Doable Marketing Strategy

In many of our recent article we've talked a lot about marketing in general, and discussed how we apply various elements of marketing in our marketing campaigns that has made a huge difference in our overall campaign results. Today we want to cover a few more of these basic marketing strategies that one must address if we want to get the most out of every dollar you will be spending in marketing.

Getting Focused is Critical

We must focus on some critical areas that are all too common and often neglected. 1) We must focus on increased sales from day one. 2) It's imperative to work hard and earn the business that has been dominated by our competitors. The solutions here are to provide the users with a better product; maintain competitive pricing and provide customer service that is second to none. This is a simple formula for making sales and building your business quickly.

Maintaining an Existing Client Base

Just to maintain our existing client base, we must all employ some form of marketing strategy in our individual businesses. If we become complacent and not make that little extra effort to keep up with these particular elements in our overall strategy you will find that your client base will dwindle rather quickly. Be willing to make some critical choices regarding what kind of marketing strategy works best for you and your business and then follow those ideals aggressively.

Building a Doable Marketing Plan

In many of our recent articles we've talked a lot about developing a doable marketing plan early on in our online venture. One problem is that many individuals will build an excellent plan and then when they see changes that need to be made, they don't go back to the original plan, reevaluate and correlate the reasons for the total plan concept or make sure they understand thoroughly what needs to be done to make the original plan compatible with today's changes and needs.

Print Your Marketing Plan

Don't just try to mentally remember the strategies of your marketing plan but put it in print and refer to your marketing plan often. Be willing to make adjustments as needed. The elements of your marketing campaigns must be specific to your overall campaign needs. However, don't overlook the importance of the different key elements that will require different strategies at different levels of your organization.

Facing All Manner of Issues

In these different levels there will be many minor issues as well as some major issues that must be addressed and blended together to make this whole marketing strategy work. Know where you want to go with each marketing campaign and put in writing for easy reference. This is what is required if you want to reach your overall objectives.

A Well Thought Out Strategy

The well thought out strategy for your marketing plan is the backbone of your project and is just as important as well as closely parallels the same importance as a good foundation when you're building any structure. The better and stronger your foundation, the more strength to the overall structure is realized, especially when time get rough. I can't stress enough how important the marketing campaign blue print we're discussing is to your overall business endeavors and ultimate success.

Some of the Elements One Must Consider in This Process are Included in the Following;

1) What Products or Services do you want to pursue and promote.
2) Marketing share goals that you realistically anticipate and can be accomplished.
3) How are you going to promote your new marketing endeavors?
4) How aggressive are you willing to work to accomplish your goals and are those dreams realistic?

The Moment of Truth

This is the moment of truth where you need to conduct a thorough marketing research analysis regarding the above mentioned areas of your campaign. By conducting this process at this stage of the game may well save you countless hours, days or weeks in the future. Know where you're going; know how you're going to get there, and will the blueprint you've developed lead you to a positive and profitable outcome. This is critical to your overall success so it's important to get it right. The time you currently spend with this part of the process will be time well spent, now and in the future.

Making Tweaks and Adjustments

As you progress in your marketing efforts you will face some situations that may require tweaks and adjustments to your basic marketing plan. Study the changes carefully, determine what must be done and then conduct some intense research regarding the changes. Once you're comfortable with the solutions to the issues at hand, make changes and carefully proceed with your plans and monitor your new direction and progress on a regular basis. Tweak as necessary.

Coping With the Ever Changing Process

Effective marketing is an ever changing process, must only be addressed with up to date knowledge and pursued with intensive vigor. If you need mentoring or assistance in your marketing challenges, please contact the eBiz Solutions Team for professional help with those needs. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM SEO Consulting

Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype:larrylmiller121

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