"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Focused Writing With a Purpose
Writing good copy for your web site, emails, auto responders or articles requires research regardless of the subject matter you choose. You can't be haphazard and uninformed if you want good results from your writings. You must be very precise about the construction of your writings, information you share, spelling and grammar. Even a minor error can change the total concept of a writing to a point of where your writings will be absolutely worthless and totally non effective. Proofing your writings is critical to your overall writing experience. You must read, reread, and proof your writing for any kind of errors that will occur in your rush to get your ideas and suggestions in print.
Improper grammar and spelling is a major issue that I find in most articles I review. No matter how informative the ideas may be, you will lose the power of your writing by spelling words incorrectly or using improper grammar. Having such errors will indicate that you are either uneducated or just plain sloppy as a writer, and the end result will be that no one will want to read what you have to say.
Many writers have the idea that loading their content with fancy words and technical information will earn them a reputation as some kind of genius about a particular subject matter. If you keep your writings, simple, short and to the point you will soon build a reading audience that will stay with you forever. Rather than use big words and technical jargon, just be yourself when you write your next article. It's more effective to write so your reading audience can understand what your information is all about rather than trying to baffle them with your B.S. degree and how smart you are.
One huge mistake many writers make when they first start out writing is they lose their focus about their subject matter. If you haven't done your research and made some kind of an outline, you probably have no business trying to write about your chosen subject anyway. Many times I will spend all day or maybe even 2 days researching a subject and end up writing an article with only about 500-600 words in the total writing.
However, when I do write about my subject matter, I am totally focused and passionate about conveying my information and knowledge as completely as possible to my reading audience. If you're not totally focused when your write you will lose your readers attention very quickly. Once that reader leaves your poorly written article, they will probably never take a second look at your writings ever again. Being prepared to write is the key to good content for your reader's information and enjoyment.
Keywords play an important role in your writings, especially for the search engines. Many writers will make the mistake of over loading their work with keywords and end up losing the reader's attention because the writing has been over stuffed with keywords and has lost the focus of the information in the writing. Just remember that the search engines won't condone keyword stuffing either and will penalize you to the extent of banning your writings altogether. A good writer will use keywords only when and where those keywords meld and flow with the total concept of the subject matter you're writing about.
Another pointer for the newbie writer is to choose a niche market that is important to a general audience more than just what appeals to themselves. Make sure that when you're writing that you keep the materials that you are sharing relative to the niche market that you are attempting to write about. In simple terms "keep on subject" at all times or you will lose your reader attention rather quickly.
Using a compelling title for your writing is critical. The title is the first part of your writing that the reader will see and from that title determines whether they are going to read any further or not.
If your readers are looking at a series of titles and the title of your writing is not something that jumps off the page at them, they will probably never click on your site. It's imperative to make a good impression on the reader with a good title or you will probably never have a second chance. It is a good practice when writing to write your article first and then come up with a captivating title based on the end result of how your article evolved as you wrote your information. Seldom does an article come out exactly as you planned in the beginning even though you kept on track with your original outline and subject matter.
Copying other writers content is not ethical without giving the quoted writer credit for their work. It's fine to quote another author by putting their words in quotation marks and stating the author's name, however, be very conservative when it comes to how much of their writings that you use in your article. Good genuine information is something that will generate some excellent results in your marketing efforts. Avoid self praise, stretching the truth and hype at all cost.
Having a proper title with a consistent flow of good keyword rich relevant content in your writings will propel you to new and exciting heights in your marketing endeavors with the search engines and readers alike. Practice makes perfect when it comes to successful communication through writing.
The more you write the better you will become at writing. By having some kind of consistency and frequency in your writings you will find that your readers will look forward to your new information in their email box everyday. By all means include RSS feeds with your new found love of writing.
The eBiz Solutions Team with BLM Traders is standing by to assist you in your writing endeavors. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resource: Larry L Miller - SEM/SEO Consultant who specializes in promoting clients to "Top Positions on Google" and other leading search engines. Mr. Miller is the promotions director for BLM Traders the leader in automated marketing tools. Private Line: 321-594-4405, Skype: larrylmiller121
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