"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Helpful Hints Regarding Marketing Ads
All of us who market online as a business are constantly looking for promotional tips that will make our marketing efforts easier and more effective. Online promotions are a lot like weight loss programs since there are so many different opinions and options available being offered online today. Many, if not most of these offerings are nothing more than just plain old fashioned scams. But there are some legitimate offerings that will be helpful to most everyone.
When it comes to marketing there are many different options being hyped everyday by questionable charlatans who call themselves gurus. I think one of the most hyped programs being touted today is the Google adwords scams. There's nothing wrong with Google adwords, there has been a lot of money made using this concept, however, the chances of you making a ton of money overnight really doesn't exist here. It's imperative to understand that using adwords is only one piece of a giant marketing puzzle you need to implement into your overall marketing strategies.
Adwords is simply a pay per click method of advertising which can be very profitable and productive if done correctly. If done in a hap hazard approach it can become very expensive and totally unproductive. If you're going to attempt this part of the adwords marketing process, you should understand how it works and what you should expect if marketeted correctly incorrectly. There are no shortcuts with this part of the marketing process. Do it right or don't do it at all is a good rule of thumb.
Placing online classified ads is another way to generate traffic to your site. You must keep your market audience in mind at all times. Make sure your ad is constructed in a way that the targeted audience can understand exactly what you're talking about. Using technical terms in your content will be a quick turnoff for many of your readers who might otherwise may have had an interest in your business opportunity. Keep it simple for the average reader, but you could include a link to a more detailed technical site or page for those who require that techie talk to make a decision.
If you're doing a global marketing program and you only offer English content you may not be as effective with your marketing efforts. There are language translators that can be incorporated into your site which work extremely well. Google offers an excellent choice for this type of marketing issue. Of course there are many different translators that can be used here. Just keep it simple and you should see some positive results in your overall marketing campaign rather quickly.
If you've ever experienced the uncertainty of not knowing whether your marketing campaigns are being effective or not, then join the club. We've all experienced these uncertainties at one time or another. One way to overcome this challenge is to run two new marketing ads at the same time. Some professionals call it the A/B split test. By implementing this scenario into your next campaign will give you a better idea of which method gives you the best results and gives you a higher click through ratio. The art and science of marketing is an ever changing process, so be prepared to perform different methods of promoting as long as you're ininvolved in this business.
Once you've established which method of marketing works best for you on your campaign, then merge all your marketing efforts to the area that works and discontinue the part of the campaign that is not performing as well. Once you've made this transition, then you may want to develop another test ad to see if you can improve on your ad that proved to be the best of the original A/B test discussed above. There's nothing set in stone here, so use your imagination a bit and you can tweak and fine tune your marketing efforts.
One critical thing you must consider in any marketing campaign is to include keywords in your ads. Keep your ad short and to the point using some, but not to many of your keywords in the body of your advertisement. If you can incorporate 2 or 3 keywords or keyword phrases in your ad this should be sufficient in most cases. Make sure the keywords that you're using in your ad are also included in your site description. Bolding your keywords is an acceptable practice with the search engines. Recent studies have shown that ads with bolded keywords will be clicked through more often than not using the bolding strategy.
Since you must keep your ads short and appealing in a limited amount of space, you must make every word in your ad count. Using attention grabbing words like: New, Exciting, Proven, How To information creates a sense of excitement with the user that will transcend into a positive call for action in most cases. Make this part of the process truly fit your site. The search engines algorithms are highly sophisticated and programmed to catch any form of deception, so be extremely careful on how you use your words.
Make sure you remove as many stop words in your ad as possible and still keep the flow of words in your ad content. Words such as: a, an, it, in, on, and, but, if are just a few of the common stop words that can be eliminated or substituted with a more relevant word. Make as many of your words in your ad convey what you're trying to promote without spamming.
The eBiz Solutions Team is standing by to assist you in your online ad challenges. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resource: Larry L Miller - SEM/SEO Consultant who specializes in promoting clients to "Top Positions on Google" and other leading search engines. Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Skype: larrylmiller121
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