"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Helpful Hints to Effectively Market Online
Today we want to share a new direction and possibly some helpful hints about your journey on the internet and how you can fulfill your marketing dreams and goals much quicker than just the normal "shoot in the dark scenario" that most people follow when trying to promote their online business opportunity.
All of us are still learners to one degree or another when it comes to marketing effectively online. Even though I may be a bit older than some and been online for a few years now, today is still the first day of the rest of my life and my online career. It's imperative that we all have an open mind and be willing to learn new and exciting things in this awesome and rewarding online journey.
For those of you who are just beginning on your online venture, it may seem like a huge undertaking and sometimes even overwhelming, and that is so true with most of us regardless of how long we've been doing this process. However, as with anything we set out to do in life it's what we make of any situation which will eventually affect the outcome of where we end up in this ever changing online marketing venture.
The theory of internet marketing in itself is rather simple but the implementation of the strategies that must be completed in the marketing process can be like climbing a tall steep mountain at times. One reason for this type of uncertainty is that most people don't understand all the variables of what it takes to become a powerful marketing force in their online business and end up doing absolutely nothing or doing it totally wrong.
Even for those of us who have been marketing for a few years, we too will experience challenges as we progress in our marketing efforts. With the ever changing rules, regulation and algorithms of the search engine it's a constant vigil to keep informed regarding even the smallest changes that can dramatically affect our online marketing future.
Maybe in this short article we can discuss some of the issues that you can expect to encounter and how you might address those issue with somewhat of a heads up knowledge on how to resolve some basic problems you're going to be faced with in the near future.
One of the first concerns you will face is the building of your website. You may choose to build the site yourself; however, if you're new web site building and online marketing you may not be aware of what is required by the search engine in the building process for your site to be search engine and user friendly. You must keep in mind the appearance and information on your site and keep it as user friendly with a bit of flash and glitter.
The search engines are interested in something totally different than flash and glitter. The engines are interested in good keyword rich relevant content in your web site while the user's interest can be romanced by the flash and glitter of the site. The building of your site requires a good balance of these two aspects when building any web site.
If you're a bit challenged on this issue, don't hesitate to seek the help of a search engine optimization specialist to help you get started on the right track. It has been said that "time with an optimization specialist may well be the best time and money you will ever spend in your entire marketing career." If I can help you with your marketing challenges, you can contact me at the contact information at the bottom of this article. The consultation is free, so give me a call today.
You can implement several different features in your site that will enhance your chances of online success. Banner ads, writing and sending electronic newsletters, e-mail marketing campaigns, article and link directory postings just to name a few of the most important ingredients of marketing.
Once you and your consultant agree that your site meets the basic criteria's of good marketing practice, then a new area of importance raises its head. I'm referring to the optimization of your site and all of your marketing campaigns.
This is a process that must be learned over a period of time. This process could take years for you to become comfortable with the total concept of effective marketing. Don't get discouraged, there's always something new to learn. This is an ongoing learning process that will continue for as long as you are on the internet. If you can't or won't commit to being vigilant with the process of learning the process, then unfortunately you probably won't make it in this business.
The five features mentioned earlier in this article (Banner ads, writing and sending out electronic newsletters, e-mail marketing campaigns, article and link directory postings) are usable features for promoting your business to the internet masses, however, optimizing your site is without a doubt the most crucial function that one must consider if they want to become a recognizable force on the internet.
Always keep in mind; there are no shortcuts to online success. It takes a lot of hard work, commitment, learning a process and using the information learned in order for you to accomplish any outstanding success in your marketing efforts. This gig is definitely not for everyone.
Once you understand the features listed above you will start reaping the benefits of a job well done demonstrated by the search engines driving traffic to your web site. The search engines rank websites based on several basic guidelines. The main thing the engines are going to look at is whether your meta description, keywords, content and title are relevant to a specific search query typed in the search bar by a user.
Your site must be optimized so that when a user is searching for a specific product or service, your site must rank well enough for the users to find you in the first few recommended sites displayed by the search engines. If your site is not ranked well then you'll probably not going to be found by the user for the search term the users are looking for.
The top ranking web sites who have earned "Top Positions on Google" and other fine search engines are the ones who are going to get the traffic and fill the orders. Your goal should always be a page one ranking; however, there are limited spaces available on the first page of any of the search engine listings.
If all of this seems unattainable, don't give up. Give our eBiz Solutions Team a call today and see how we can help you tailor make your web site for search engine and user optimization. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resource: Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype: larrylmiller121
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