"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Promoting Your Web Site Using Search Engines
There are some diverse opinions of what the search engines functions may or may not be and which search engine is the best to use to promote a business opportunity in today's marketplace. Some marketers swear about how powerful and effective the big three search engines (Google, Yahoo and Bing) can be if used properly. Some marketers swear that these engines are ineffective because those marketers really don't understand the true functions of the search engines and what to expect when they use certain features of the search engines correctly.
Search engine optimization is an art and science and if you understand the features and benefits of the various engines you can earn "Top Positions on Google, Yahoo and Bing" rather quickly and effectively. In some of our recent articles we've discussed the functions of the various engines and how you can utilize the features of the various engines to your marketing advantage.
Google is without a doubt the leader in search queries and statistics show Google controls more than 62.6% of all online searches. That equates to over 10 billion (that's with a B) searches each and every month. Yahoo controls 18.9% while Bing controls 12.7% of the market. Both Yahoo and Bing showed a .6% increase over the month before. The Search Engine Ask controls about 3.6% of the search market and was unchanged as compared to the previous month. AOL has 2.2% of the search market and was down about .1% for that same time frame. The above figures may have changed since the report containing this information was published.
The search engine algorithms changes almost on a daily basis and one must be passionate about keeping up with any changes as they occur and make adjustment in their marketing strategies if they want to become a powerful internet marketing force. Earning top positions on the search engines is one thing; however, keeping those top positions is quite another chapter of this every changing industry called the internet.
It's recommended that each individual that's truly serious about a successful online marketing career must keep abreast of these current changes and immediately implement the new strategies into their marketing endeavors. If you don't have the time or the expertise to follow thru with search engine optimization, then you need to contact a Search Engine Consultant and let them help point you in the right direction and assist you in your marketing goals.
When you consider all the elements of marketing properly online, there is basically two ways you can make it all happen. Option one would be to spend every day of the week for months studying the various aspects of optimization, marketing strategies and end up spending a boat load of money on various programs which may or may not be the correct programs necessary to promote your particular business opportunity correctly.
The other alternative would be to secure the services of a professional who has already gone thru the process of studying, learning the correct process of effective marketing and understands implicitly what must be done to become successful and knows how to do it. Sure it's going to cost you a little bit of money to hire the professionals, however, according to some recent reports it may be the best money you will ever spend in your marketing career. If your time is valuable then you understand full well that time is money so weigh the choices and then make your commitment to go forward as quickly as possible.
The search engines can be your best friend, when it comes to marketing. As we discussed in yesterdays article, the true purpose of the search engines is to help you generate traffic to your website. Without your opportunity having the proper elements in place and optimized for generating traffic thru the search engines you will never advance to the higher page rankings that's required for getting the traffic that the engines are designed to generate for you.
The function of the marketer is to provide good information to the internet masses. Information is marketing and marketing is all about information. These two words could be viewed as identical twins when in comes to promoting your business online.
As mentioned earlier in this writing, Google is the leader in generating search traffic. By using Google and generating search traffic will unquestionably generate more conversions simply because the potential client has made a search query regarding a specific product or service and at that moment is in the right mindset to make the commitment to purchase that they've just inquired about. What a natural progression of events that automatically leads to a positive sales situation because you were prepared for the obvious.
Online marketing is becoming more popular everyday and is growing by leaps and bounds in every aspect of online marketing. The search engines can and will help you take advantage of this powerful growth potential that is setting there just waiting for each of us to participate in. Don't get left behind, take the necessary steps to make it happen in your life starting today.
The eBiz Solutions Team is standing by to assist you in your marketing challenges. If you need additional information or mentoring give us a call. Call today for you free 30 minute "no obligation" consultation.
"Let's Build Your Business Together
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resource: Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype: larrylmiller121
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