Simple Tips For A Successful Online Marketing Campaign

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Simple Tips For A Successful Online Marketing Campaign

To have a successful marketing campaign, there are some issues that must be addressed early on in this venture if you want your promotion efforts to be remotely effective. You must have a marketing plan that is well calculated, consisting of a well thought out format that is factual, realistic and doable. Your content must be unique, relevant and promotable for this whole process to work. Your keywords must be common terms and relevant to your business opportunity. Do your research and use keywords and keyword phrases that the average internet user would use when doing a "Google Search" to find the product or service that you're attempting to market.

Search engine optimization is a must, and is an art and science that most online marketers don't spend enough time studying, let alone understand the process. Not having your site optimized is the reason why the average individual doesn't see much traffic or experience any good results on their site. This is where an optimization specialist should become an important partner in your overall marketing strategies. It's obvious to a trained optimization specialist to look at the source code and find critical issues that are screaming for corrective action before your site can be indexed by the search engines.

When optimizing a web site for my clients, there are certain areas of the source code that must be addressed before the search engines will take a second look for indexing purposes. Without all of the elements constructed correctly, the search engines will have no reason to come back to your site in a week or two and take a second look at your site if your site is not optimized correctly from the beginning.

Having an SEO specialist to help you construct your marketing campaign can be one of the most important parts of helping you put your marketing ideas into action. Your specialist must use the right tools to help you make your site compliant with the latest search engines algorithms and guidelines. Doing half the job here just won't cut it. If you do only half a job, the maximum one could expect would be no more than half when it comes to results.

Whether you're conducting the campaign yourself or using a trained specialist, the goal should always be to get the maximum results for your marketing dollars and efforts. The goal should be to earn "Top Positions on Google, Yahoo, Bing" and other major search engines. If you're goals are anything less than earning top positions, then you're destined to fail, right from the beginning of this online marketing journey. Butch Hamilton once said it best; "You are what you're thinking right now". How true. Your goal should be no less than a page one position (preferably position one) whenever a query is made by the user, concerning your products or service.

Once your site is built, optimized and meeting the search engine algorithms and standards, now comes the ongoing challenging task of promoting your business opportunity. If you're not familiar with how to promote your site, then secure the services of an optimization specialist that can show you results using their method of promotion. Talking the talk is cheap, however, walking the walk and being able to confirm the value of the consultants recommendations with verifiable results speaks volumes about whether your optimization specialist is able to promote a web site, or is just blowing smoke. If your consultant can't show you some good results in their own sites it's highly unlikely they won't get your sites to "Top Positions on Google" either.

A well planned, e-mail marketing campaign is a good way to get your name before multiple internet audiences. Over the years a good working e-mail strategy has proven to generate some excellent traffic to your business web site. Traffic to your site equals more opportunities to present your business opportunity to the internet interested users.

Balancing your e-mail campaigns with other methods of promotion can develop quickly into a profitable future. For those who are just starting in the business of internet marketing, don't underestimate the power of Pay Per Click with the various engines such as Google, Yahoo and Bing. No one program fits every marketing need, so keep an open mind and follow the advice of your consultant. Remember, it's easy to overspend, when doing Pay Per Click marketing.

Mobile Marketing is limited to particular segments of the market. Some of the mobile marketing suggestions have little to no marketing value what so ever. Keep in mind that only about 35% of the 63 plus million Smart Phone users can access the internet from their phone system.

Social networking has become just that, (social networking) in this techie modern society. Most professional agree that Face Book, Twitter and other social medias have become nothing more than a chatting platform for individuals who are bored and have nothing better to do. Let me make one thing perfectly clear here; if done correctly these mediums of generating business can be extremely powerful. If you can find a professional who knows how to use the social net working process correctly, you can generate some serious results.

Good relevant content is what the search engines are looking for and once a marketer fails to recognize that "Content is King" with the search engines, their marketing efforts are diminished substantially. By following this simple concept, your chances of gaining high search engine positions will become increasingly better overtime. By posting press releases, blogging, writing articles, submitting to article directories and forums are some other affordable methods one can use to gain site popularity rather quickly.

The eBiz Solutions Team is standing by to assist you in your overall marketing challenges. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM SEO Consulting

Authors Bio:   Marketing Articles by Larry L Miller SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Phone: 321-594-4405

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