"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Small Factors that Help Optimize Your Web Site
When optimizing your website there are several little factors you must consider that could make a huge difference in the overall outcome of your marketing campaigns. Ignoring one of these issues would probably have little to no effect on the overall acceptance by the search engines. However, not compiling with several of these issues could be devastating to your online success. Today we want to discuss some of the changes you can make on your site regarding these issues and how these could make a tremendous difference in our search engine standings as well as your online success.
A seemingly small matter for most of us, however, font size matters when optimizing your web site. Search engines limit the size of a cached page. This sounds like an unimportant issue, however, it could make a substantial difference in the overall ranking of your site.
For example Google will only cache a full page if the size of the HTML is less than 101 Kb (images and external scripts are not included). On the other hand Yahoo only allows up to 500 Kb per page to show the full page. Anything over this allowable limit will not cache the full page and only the top of the page of the text will be searchable. If the bulk of your important content falls outside the established limits of the search engines, then probably you won't derive any value from the search engine results after the spiders come to gather information about your site.
Tiny text is another critical issue that must concern you. The search engines consider any text smaller than 4 pixels as an abusive practice. If your page uses Cascading Style Sheets it will be considered as tiny text regarding any text that is less than 4 pixels. This small but important issue is necessary and we all need to understand and adhere to the guidelines at all times.
Also using the same font color on the text as you use on your background color is prohibited and will not show up to the naked eye, however, the search engine will pick up on what they will consider an unethical trick and will punish you for spamming and punish you even to the point of banning your site from the internet. Many times this practice is done to populate the site with keywords without damaging the design of the website. Avoid this questionable practice at all cost or be willing to suffer the harsh consequences of spamming.
Repeating a word (especially a keyword) over and over again is not an acceptable practice with the search engines. Let's say that you're promoting the word "Leads" and you use the keywords leads more than three times in a row this is considered by most search engines as spamming and you will be penalized for this practice as well.
If your page has HTML tags only and no other scripts creates controls which the search engines will identify quickly. Try to avoid too many controls on a page, especially in the top part of your page. If the engines suspects that a site may be considered as a control situation this could decrease your keyword prominence and result in lower rankings and possibly escalate to the point of your site not being ranked at all.
The improper use of frames can be devastating as well. Not all search engines support frames so if you're going to include frames in your sites make an extra effort to study and understand the use of frames before you attempt to include frames in your web site.
Each page should have a HEAD tag in the source code of the document. The description of the document is contained within the HEAD tags; however, it doesn't show up on the page returned to the browser when a query is made. TheTitle tags of your site as well as the Meta tags are found within the HEAD tag.
Using a couple of keywords in your title tag can dramatically increase your page rankings with the search engines. Search engines use the Title tag to provide a link to the site which most closely matches the users query.
The text in the Title Tag is one of the most weighted factors influencing the search engine ranking algorithms. By including some of your most important keywords in the Title tag of your site can dramatically increase your search engine ranking of that page for those relevant keywords. However, don't overdo it here and avoid any suspicion of keyword stuffing.
As you can see from the comments discussed above, these are issues that most of us may have never given the slightest thought to as being important. The issues discussed here are just a few of the many things that the search engine review when ranking your site. As we stated earlier a violation of one of these issues will probably have little to no effect on your overall website ranking; however, a combination of several of these issues can be devastating to your online positions and online success.
Using an experienced Marketing Specialist who is knowledgeable regarding these issues is vitally important to your overall online success. You can take advantage of the optimization marketing tools that the experts of BLM Traders uses to determine whether your site meets the criteria of the search engines for page rankings. For a limited time you can take advantage of a complete "no obligation" analysis of your own site, so contact the eBiz Solutions Team now.
Call today and talk with one of the eBiz Solutions Team of BLM Traders for your free analysis of your site to see if there may be any optimization deficiencies in your website. Call now for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resource: Larry L Miller - SEM/SEO Consultant who specializes in promoting clients to "Top Positions on Google" and other leading search engines. Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Skype: larrylmiller121
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