Strategies for Effective Advertising and Marketing Campaigns

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Strategies for Effective Advertising and Marketing Campaigns

Every successful online marketer is well aware of how important advertising is to their overall marketing success. There are several elements that must be considered in every marketing campaign if you want to generate sales. Traditional advertising is not dead by any means. However, to make your marketing efforts effective you need to incorporate some of the most recent marketing ideas together with some traditional methods into your overall marketing strategy. You must keep the customer needs, likes and affordability in mind with each marketing campaign you are involved in.

Creating a powerful, effective advertising and marketing campaign requires strategic planning including keyword rich buzz words that will captivate the reader's attention. You must hold that captured interest with such captivating power that it's virtually impossible for the reader not to finish reading your wealth of information. The more imaginative your thought process becomes, the more you'll enjoy the positive rewards for your marketing efforts.

Advertising and marketing has changed in recent years with the advent of the computer. Even major newspapers have had to make substantial changes in their marketing strategies. This includes the use of computers in their marketing efforts in order to stay in business in such a fierce competitive business environment as we have today. Marketing strategies may include visual, audio and electronic media and must meld together for major conglomerates to get their share of the marketplace.

Some of the methods being used by successful marketers today include such options as popups, popunders, popovers, audio messages, flash video, RSS feeds, animated sales people that appear on your website. Some of those options can even be programmed to interact with the reading audience. This is just a brief summary of some of the most popular ideas used in today's advertising which are available to all marketers regardless of the size of your company.

As you can see that traditional advertising such as billboards, radio, television, newspaper and magazine can be melded together with many of the more modern tools that we mentioned earlier. However, never underestimate the power of the traditional methods of advertising. The trick is to get a good balance by using the old methods and incorporating the new elements that will best fit your immediate marketing needs.

Mark Twain once said, "Many a small thing has been made large by the right kind of advertising." Each of us must look at our own situation and make sure that we put together just the right kind of marketing strategies to get the job done.

Since each of us has a unique business opportunity that we want to promote, I suggest that somewhere in your e-mail marketing, blogging or on your web site that you offer some kind of information survey to get feedback about what appeals to your reading audience. You can ask questions regarding such things as their favorite radio station, the type of televisions viewing they do, magazines they subscribe to, e-mails they receive, web conferencing, just to name a few.

Why is all this so important, you ask? Simple! You need to know your audience. You need to know what they want, what they need and whether your product or service is affordable and whether or not your audience may be remotely interested in your business opportunity. Another important issue is whether your product or service is age specific and is that age group the age group visiting your site. If your audience is teenagers then don't try to promote 50's music. I think you get the idea.

It's also important to establish whether you'll have competition with the product or service you're promoting. Research your competition to the point that you are fully informed what type of advertising they are using, how long they have been using a certain method of marketing, are they promoting their product or service to the same audience as you're promoting to. Make sure that you thoroughly study exactly what your competition is doing correctly and try to follow the same process, only better.

You must be aware of what your audience wants to hear, not just what you want them to hear. You must be able to convince your target audience why they should purchase your products or services from you rather than from your competition. You must make every word of your advertisement count. You may only get one chance at that client. Try to appeal to the normal everyday customer as well as techie individual if possible. You can learn a lot of techie information on the internet, however, know your facts and avoid trying to baffle your clients with a lot of poppycock. A non technical person can experience information overload rather quickly and will be turned off forever.

Trying to be all things to all people don't work. You must approach your audience with the idea that it's a one on one situation between you and each individual customer. Your customer must perceive your marketing tactics, advertising and promotion strategies as a worthwhile service rather than a nuisance. Once you've accomplished this feat, you're well on your way to a successful marketing campaign.

The eBiz Solutions Team is standing by to assist you in your marketing and advertising challenges. Call today for your FREE 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resource:  Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405

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