Understanding the Search Engine Rules and Guidelines


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Understanding the Search Engine Rules and Guidelines

When submitting your web site, blog or articles to the search engines, there are some guidelines and submission rules you must follow to get your site indexed quickly, as well as avoid penalties for any non-compliant issues. This is true whether you've posted items to the search engines for years or just starting out in the internet business. All the search engines have their algorithms and rules and if you choose not to adhere to these guidelines then your site won't be indexed correctly with the search engines.

There's no guarantee the search engine spiders will visit your site to gather information for their databases. Even if the spiders do come and crawl your site doesn't mean that you will listed or ranked by the engines. Once your site is listed, then you can improve your sites structure, site optimization and linking strategies to increase future rankings. A site map will improve your chances of a successful submission and your ranking will get better as time goes by.

It's important to only submit a home page to a search engine. Make certain that your site includes well written copy, relevant keyword rich content that is easy for the consumer to understand. Keep in mind that your site must be eye appealing, easy to navigate and user friendly as well as meeting all the rules and guidelines that the search engines require. If this information is a bit foreign to you right now, then by all means seek the help of a Search Engine Optimization Specialist, at least until you become comfortable with what it takes to do this whole process correctly.

With many of the different search engines it may be to your advantage to do a paid listing when you are first starting out in this business. Yahoo for example offers a $49.00 listing fee and normally you can get listed within a week to10 days depending on their load. With this idea you can generate traffic to your web site quicker than waiting for the search engines to pick up your listing sometime in the future. Once you've earned the ranking position you're comfortable with, then you may want to consider dropping the paid version and concentrate more on organic methods of promotion and page ranking.

You may want to consider using the Google pay-per-click option to generate traffic to your site in the beginning. By talking to other marketers you will be able to get some valuable information concerning the advantages and disadvantages of using this particular method for promoting. The idea here is that each time a person clicks on your URL you will be charged a predetermined price which is debited from your Google account. You must determine whether this method of generating traffic is practical for your particular situation.

Each search engine has a bit different concept on what they offer to generate traffic and you must do some serious research in order to find the best method that will satisfy your needs. There are companies online that will promote for you. Make certain that the company you choose will tailor make your marketing program to your particular needs. On any project you're involved with, you need to ask yourself the following questions. What do you need, what do you like and can you afford it. Keep in mind this is not an overnight success story. Be willing to invest in your future by purchasing quality products and give the process time to work effectively. It may take months or even years to get the results you are only dreaming about now.

Know the submission rules and guidelines before you starting any marketing campaign. If you break the search engine rules for submissions you will be penalized. The search engines have seen every possible scam on the internet and have implemented some powerful filters to deal with any questionable practice. Don't take the chance of getting caught and banned altogether. Only use safe tactics when promoting and comply with the submission guidelines of the various search engines.

There are a number of excellent submission companies that offer software that will automatically filter out any questionable practices that may potentially get you in trouble. Most of these programs are updated on a regular basis and will include new changes in the search engine algorithms as they are developed. It's important that you keep on top of what's happening in this business and have a up to date software that will keep you out of trouble now and in the future.

Over submitting your site will get you penalized quickly. Excessive submission of your site is frowned upon by the search engines. If your site is already listed, don't submit the site again unless you have added additional content about your products or services. There's no ranking improvement just because you've updated your site with new information.

All of the search engines have specific rules regarding automated submission software. Google doesn't like anything automated; however, there are some excellent automated submission services that are acceptable. These services must take into consideration how the engines work and have built their automated services to adhere to all the search engine rules and guidelines. It's important to choose your marketing tools carefully and make sure those tools are acceptable before spending a lot of money on junk programs.

In a nutshell, before you do any submitting of your URL to the search engines you must have your site optimized for the spiders so they can index your site correctly. Use an auto submission program only after you've done your research and the vendor can confirm their program meets or exceeds the search engine rules, guidelines and algorithms.

The eBiz Solutions Team is standing by to assist you in your marketing and optimization challenges. Call today for your FREE 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype:larrylmiller121

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