"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Using Auto Responders in Your Marketing Efforts
Using Auto Responders in your marketing efforts could well make the difference between success and failure of your business. Most of us don't understand how auto responders work so we do nothing. It's imperative for you to do some research and then implement the use of auto responders in all your marketing endeavors especially if you're truly serious about surviving in this weak and competitive business environment we're experiencing in today's economy.
If you've ever subscribed to a marketing newsletter, ezine or filled out an information request form the email response to your request occurred because of an auto responder. All the big boys on the internet have incorporated some form of an auto responder in their correspondence with their client base.
If you've ever seen the statement on an email "do not respond to this email because no one will see it" then you have just received a response from an auto responder. How cool is that - to be able to take a few minutes to build a powerful response letter and then let the auto responder save you hours of follow-ups time? This time saving benefit of marketing is priceless.
If you're doing any volume of business at all, there is no way you could devote the time necessary to follow up on each email individually. So what's the answer you ask? The simple answer is Auto Responders.
There are numerous responders available online that will do a good job and then there are some of the others that will only do a small portion of what you really need if you want to do the job effectively. At the bottom of this writing you can request some additional free information regarding some comparisons on auto responders.
There can be additional links and advertising that you can submit when sending a follow up email on these responders. What a tremendous way to keep your existing clients base and potential customers informed about your business and new products as they become available.
The auto responder concept is great for selling a product, following up on e-mails or just letting people know that you're not available at this exact moment and inform them that you will return an answer to their enquiries as soon as possible. Once you get accustom to using this powerful marketing tool you will find many other uses for this tool as well. This tool can be used for online business as well as with your current client base in your brick and mortar store.
Once you start using this tool you will agree that there are few tools and programs on the market today that offer the complete follow-up system that auto responders can provide. Using auto responders is one of the first step you should consider if you want to put your business on autopilot. This process is simple to set up with any preset message you develop and selected schedule that you want that individual message to follow-up with. This scheduled delivery can be preset to daily, every other day, weekly, monthly or whatever time frame you choose your message to be delivered in.
You can set up multiple messages to be delivered on various dates in a scheduled sequence without fear that you've messed up on an important follow up. Best of all, once you set it up per your requirements you never have to touch it again until there's a need to change the message or frequency of your follow-up. By using the auto responder you will save an incredible amount of time in your daily email chores. Time is money in this business, so let the auto responder do its job and this will give you additional time to handle other pressing matters in your business or personal life.
By understanding the concept of what auto responders will do for you and your business you can use this marketing tool whether you're a small business or major corporation. Just understand early on in your marketing career that a good auto responder will pay for itself time and time again. This will become more apparent as your business grows and more people start responding to your opt-in request.
Make sure you provide a simple opt-in form requesting the users e-mail address only. As we pointed out in a recent article that asking for more information about the user can become personally intrusive to the user and they will click off your opportunity and you probably won't get any information at all. So just ask for the email and you will find you will be getting more opt-in responses. This is an excellent way to build a list that you can use for future business offerings using your existing client base and opt-in database.
By implementing the opt-in list into your marketing strategies you will find that your list will become huge within a short time. The combination of an opt-in feature and a well designed auto responder will make you money so use this combination wisely.
We've all heard that "it's all in the list". The longer you're in this business the more this statement will make sense. In fact, the list could become your businesses most valuable asset. As you use the features of the auto responders to answer emails, follow up on questions about your products or services and explain what your opportunity can do for your customers then and only then will the value of this combination of marketing tools begin to make a lot of sense to you.
Instead of having to spend the entire day just following up on emails, you can leave a good share of this chore to your auto responder. Your responder will give your customers the answers they need which will give you more time to build your business. This is a win-win situation. What a way to build customer relationships by using the tools described above. Use this process to your advantage; you'll be glad you did. This is an investment to your business future that "keeps on giving" regardless of the size of your company.
The eBiz Solutions Team is standing by to assist you in your auto responder and marketing challenges. Call today for your free 30 minute "no obligation" consultation regarding the KwikResponder.com e-mail follow-up system.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resource: Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype: larrylmiller121
Article Privuded By: Larry L Miller Article Directory