Writing Quality Content is Vital to Your Online Success


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Writing Quality Content is Vital to Your Online Success

Writing good quality content is essential with any writing you'll ever compose. Whether you're writing content for a web site, blog, forum or just writing about your product or services, your content must be factual, easy to understand and make sense to the average non techie reader. Your writings must also make sense to Google, Yahoo, Bing and other lesser know search engines, because the rules regarding good content are the same regardless of which engine used. If you don't write relevant quality information, you will lose search engine standings as well as your reading audience rather quickly.

In recent months, article marketing has gained popularity at an astounding pace. Internet marketers are now beginning to realize that writing quality information can help build a thriving online business much faster than any other method of promotion. By paying close attention to what's happening in the marketplace, you can laser focus your writings to a specific issue or other areas of interest. Keep you writing simple without a lot of technical stats or hype which can confuse the average layman.

With the advent of the internet, people are using the World Wide Web to obtain information on any subject one can imagine. Most of the readers nowadays scan reads. Readers first look at the title of an article and if you have a catchy title and opening paragraph, the readers may or may not continue to read. Much thought must be put into your writings to capture the reader's attention, and keep it. In one of our recent articles we discussed the A-I-D-A theory. The following is a brief review of what this theory is all about.

A- equals ATTENTION. If you don't get the reader's attention right from the get go, your reader will click off immediately. Once they leave your business opportunity, take my word for it, they will be gone forever.

I- equals INTEREST. You must compose your opening statement to be so powerful, that you not only get the reader's attention, but you created such a compelling value, that it peaks the readers interest to the point of wanting to know more.

D- equals DESIRE. Your remarks must be so strong it generates a passionate desire, and your reader will develop a lust for a part of whatever you're promoting or selling.

A- equals ACTION. You can have the best product in the world, you may have a sales pitch that is super powerful, but without asking for the order you will probably never get the sale. The whole process requires asking for the order and getting it. This is what most successful sales individuals call the close.

Some writers like to use bullet points when writing. Others may use short, but factual paragraphs with excellent descriptive language of what their writing is all about. Here's a good suggestion. Include two or three sentences per paragraph which should keep the reader's attention focused on your information. If you go on and on about a particular point, your reader will become bored, and click off your writing and go somewhere else that's more interesting.

Since keywords and keyword phrases are what the search engines uses to match a readers search query, it's imperative to include your keywords and phrases strategically placed within your writings. Make certain that your keywords and phrases are relevant to what you're trying to promote. Normally search engines will target 5 maybe 6 keywords out of what you include in your Meta description found in your source code. So in plain English, more is not necessarily better. In the code, list your most important keywords in order of importance.

Linking is vitally important to the success of your writings. Outbound links adds a lot of credibility to your writings. Internal links can help you as well when pointing your readers to some of your other information that is relative to your subject matter. Be sure to include the tag in the source code that will bring the readers back to your writing, expecially if you have hyperlinks in the content area of your writing. If you need help here, be sure and give me a call.

Including a contact form is an excellent way to let the potential client get hold of you without commitment or pressure. Be careful not to ask for too much information, you will scare them away. Getting the email address is all I ever ask for. If the reader gives me their email address, at least it shows me that he or she is somewhat interested in what I have to offer. After exchanging a couple of corresponding emails, then it's rather easy to glean other information such as a name, or phone number.

Don't hesitate to place your phone number in the author's resource box at the end of each writing. I've been truly amazed at how many people have called just to ask a simple question, just because they knew they could. That of course is what I wanted them to do. I have been able to help several individuals as a result of being available for a "no obligation" consultation.

If any of this information has been helpful to you today, then consider it as my gift to you. Members of our eBiz Solutions Team are standing by to assist you in your writing and marketing challenges. Call us today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405

Marketing Articles by Larry L Miller SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405

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