Advertising Alone Doesn't Work-Advertising and Marketing Together Does Work


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Advertising Alone Doesn't Work-Advertising and Marketing Together Does Work

If you want to advertise....take out a series of classified ads. However, if our want to sell your products or services...learn how to market your opportunity online. A well balanced combination of advertising and marketing works very well. This is a process you must learn if you want to be successful on the web.

If you have something to sell, your first thought is can I advertise my product. Advertising doesn't work by does. There is a big difference in advertising and marketing. For example; you have a product you want to sell. The first thing you do is to take a picture....and list all the features of your product. Makes no difference whether you use the newspaper, magazine or online it is still simply advertising. Most of the time you won't generate much interest with advertising. To emphasis this point...In a recent survey conducted by the National Association of Realtors revealed that less than 5% of buyers of real estate found ads helpful in selecting a house.

Advertising focuses on a "product or service", where marketing involves target marketing consumers who are interested in changing their lifestyle and participating in the opportunity provided by what you are offering.

Individuals who are interested how your business opportunity will benefit them directly. People are not interested in all the nuts and bolts of how it works. Results is what counts. Marketing is so much more effective than advertising. However, a combination of the two works extremely well.

There are programs designed to help you market your business opportunity. The main thing to remember is....never put a time limit on your marketing campaign. Be persistent and consistent with your relative content about you product or service, however, change your mentality from advertising only to a combination of advertising and marketing for maximum efficiency. You will see a dramatic change in the response from people and businesses you are targeting with your products or services.

In your marketing should always be aware of the category of individuals your marketing to. An example of this is....if you have a service you are trying to wouldn't target market people who have opted-in to the category of electronics unless your service would benefit someone in the electronics category. You must take the time and research what category you need to market to. There's good information how to go about this process. Do some research and get familiar with the various aspects of what we're talking about. Then put those ideas into motion and see what a difference it will make in your successful results.

Using the proper keywords and keyword phrases is also imperative. A good quality keyword generator tool will help you to obtain keywords and keyword phrases that will help you narrow your marketing campaign down to a specific category with keywords and keyword phrases. When you have all of this information compiled to your satisfaction.....then blast your business opportunity automatically to millions and millions with a site submissions promotions tool. If you need additional information of which program does what....then give me a call.

Learn from professional instructors....on how to put together your effective marketing campaign the right way. Then see the results in your own marketing system soar to new heights you never thought possible. Watch your site gain "Top Positions on Google" and other top notch search engines. Don't try to tackle this task alone....let the professionals help you promote your business opportunity the correct way.

In Summary:   Prospects don't want a lot of hype and fluff. The only thing your potential client is interested in, is how will the features and benefits of your business opportunity help them.....right now. Good keywords, keyword phrases and relative content is how you convey this information to your prospective customer. You may not get results on the first day, however, be consistant and persistant with your marketing campaign for best results. Believe me.....results will automatically follow your efforts.

You can visit some of my personal websites, and see exactly what I'm talking about. This is true marketing at its finest. If you have additional questions, or need personal mentoring, you can contact me at the following contact information.

Remember advertising alone doesn't work....a combination of advertising and marketing does work....always.

"Let's Build Your Business Together"

Larry L. Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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