"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Article Marketing Concepts
Whether you're just starting out in business or have a well established thriving business the need for a Strategic Marketing Plan is vital to your success. Even before the days of electronic marketing, planning and strategy could either make or break a company regardless of size, market share or popularity. Some of the old methods of advertising was accomplished with the use of billboards, radio, magazines and then came television, direct mailing and phone solicitation.
Cost of many of these media's was prohibitive, especially for the little guy in business who didn't have a surplus of capital. Which form of marketing and what segment of the market to focus on has been a major element on whether a company would survive or not in good or bad economic times. Making even a small miscalculation in these critical areas of business could and in many cases was devastating to these businesses and as a result many good companies with excellent products and services were forced to close their doors forever.
While some of these same forms of advertising and promotion are more affordable today. Planning and having a marketing strategy for your future is still just as important as it ever was. The old saying that embarking on anything without a plan is like trying to go cross country to a place you've never been before without using a road map … what'll happen? You'll probably wonder aimlessly forever and may never get to where you want to go because you didn't plan effectively.
We've been taught for years that people who make plans and write their plans and goals on a piece of paper tend to achieve their goals much quicker than those who don't follow this simple, tried and proven concept. Without a definite, concrete plan about how you're going to accomplish a goal is going to make this process of online success not only difficult but nearly impossible. Once you've put your thoughts, plans and goals on paper then post that future success road map in a conspicuous place where you will see it several times every day. This will keep you reminded of what you're trying to accomplish. This will help determine whether you are keeping on the right track through this whole process of your online journey.
Let's continue with some thoughts of your online journey with no map and no real sense of direction of where your journey is going to take you. How will you know when you reach your destination? You won't. You will wonder aimlessly and sooner or later you will realize that you ended up right where you are today or even worse. Without a definite plan you're destined to fail. What happens when you get to where you wanted to go and it's not the place you dreamed about? It's a matter of starting over again which could have been avoided with a bit of forethought, planning, and commitment to make it all happen.
With a strategic marketing plan you not only have a definite direction to follow but you will establish benchmarks along the way which will help you see where you've been, where you are right now, whether you need to re-group or make some minor adjustments in your strategy to accomplish your ultimate goals. In this process you've set some definite guidelines that can be used to make minor changes and improvements so your journey will have a successful outcome which you had planned from the beginning of this whole process.
You should seek the help of a professional in the beginning of your marketing journey which will save you an incredible amount of time, effort and money in your successful marketing process. It has been said that "the money you spend on advice of a professional is probably the best money you will ever spend." This makes a lot of sense, because these professionals have been there and done that many time before with their clients and can share some ideas, detours and shortcut strategies that would normally take years for you to learn. Use the professionals to your advantage; you'll be glad you did.
A professional will be that person who can validate that you are on the right track with your basic planning and strategies that you originally developed for your marketing journey. Peace of mind that your plans are on target, your plans are sound and achievable will give you a tremendous boost of confidence that will help in your marketing efforts.
Strategic marketing planning will give you a concrete end result to aim for. You should know by now what you need and want and have your map of what steps you must take to achieve your goals. If this concept is still a bit confusing or you would like some help to establish a direction, then feel free to contact our eBiz Solutions Team regarding some choices and alternatives. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resources: Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121
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