Autoresponders are Powerful Marketing Tools


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Autoresponders are Powerful Marketing Tools

Autoresponders, is another one of those valuable marketing tools, no marketer, can afford to be without. We must implement effective marketing tools frequently, to make this marketing journey as efficient as possible. By doing so, we will have more time to promote our business opportunities, close more sales, or maybe even take that much needed weekend get-a-way spring break, we all deserve.

Just what is an autoresponder anyway? "Think of an autoresponder as a personal mailing robot." Statistics show that it takes the normal individual at least 7 times to view a product of interest, before a final decision is made to either purchase the product or service, or to just say, "To Heck With It!" The odds of someone coming back to your web site seven times, without some form of encouragement, has a zero chance, of happening. This is where the autoresponder function becomes powerful. Set up a series of follow-up messages that will keep your information fresh in the users mind. Make sure you include some form of opt-in feature, for the users convenience.

Getting traffic to your site is difficult at best, so any tool we can use, to make this process easier, is worth the time spent to investigate the benefits this tool provides. This author is not recommending or suggesting any particular product here, just sharing some of the advantages of another, helpful, automated marketing tool.

Regardless of how many visitors click on your site everyday, if you can't, or don't follow up with the prospect, they will be lost forever. Those of us who have been in the business for awhile, knows how important it is to keep our name and business opportunity in front of the general public. Building relationships is what it's all about, and then turning, prospects into customers. An autoresponder is a tool that will successfully capture the users e-mail, and automatically start the process of following up with that individual at whatever intervals you set your system to respond, with your content in a series of automatic messages.

Most potential clients don't feel comfortable with an unsolicited phone call, or personal e-mail solicitation. This type of approach is a turn off to many good people, who could become good clients. We have to establish some form of rapport with the users, before such a direct approach will be accepted. By sending out a well written, non evasive, autoresponder message, several times over a period of weeks or months, the user begins to relate to your name, your company name and a certain amount of trust is formed in this approach, which will be extremely helpful, when you finally make that all important phone call, and introduce yourself personally for the first time. Don't forget to ask for the sale. A good plan, with a excellent presentation is worthless, if you don't ask for the order.

Let's talk more about the the autoresponder and how it works. Once you have found the autoresponder you're comfortable with, you simply write a series of maybe 7-10 well written, short explanations about your opportunity. Once the user responds to your offering, you merely include their e-mail in your mail list, and each week you can send them a newsletter with interesting information about your product, services, helpful hints, free marketing tools that are available and the list can go on and on. Offering some form of training is a powerful way, to get users to listen to what you have to say, in a controlled environment, which you control. I use an online conference room, to deliver this service. People are looking for free stuff, as well as discounts on thing they normally use everyday.

You can get really creative with different combinations of the ideas we mentioned above. Make your own list of ideas, looking at it from the standpoint of; if you were the potential client, and had an interest for more information about your product or service. Put yourself in the customers shoes, and you will become a better marketer very quickly.

With the broad range of features the autoresponder provides, you can literally set up an automated follow-up mail system that become one of your most powerful tools, because it's generating leads for you with users who are interested in more information, that otherwise you would probably never have reached otherwise. There's another simple explanation why the autoresponder is so effective. You are on auto-pilot with your communication on a scheduled basis with the user, keeping your information in front of the potential client, and when the right time evolves, the user will effortlessly, become your client.

There are numerous ways of getting users to sign up in your autoresponder messages. There are basic sign up forms, asking for an e-mail address and name only. This is a form commonly used, that is considered as an opt-in response. The user is telling you it's OK for you to send correspondence back via e-mail. They become a part of your list building process. This is where your future clients will come from.

Some marketers, use pop-ups, pop-unders, exit forms offering special benefits etc.. I don't like them and I don't use this type of forms, because I get irritated when a pop-up occurs when I'm looking at my e-mails, and immediately, I will click off that site. Use your own good judgement here. Experiment with different methods and see which one works the best for you.

In Summary: Using the autoresponder wisely, will allow you to get your business opportunity in front of more subscriber, for a longer period of time, giving you the advantage of building relationship with people you've shared information with, and will result in you, the marketer generating more income in the long run. If you're not using autoresponders, you're losing sales, and if you're losing sales, you're losing money. At least, commit to yourself and your future, to check out this simple, powerful marketing tool. You'll be glad you did.

The eBiz Solutions Team is standing by to assist you with your marketing challenges. Call today, for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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