Avoiding Duplicate Content

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Avoiding Duplicate Content

The search engines have implemented filters to catch duplicate content. Duplicate content has become a major issue with the search engines. In some cases the search engines will consider duplicate content as spam. Duplicate content as determined by the search engines is defined by the experts as "any deceitful attempt to deliberately trick the search engines into returning inappropriate, redundant or poor-quality search results".

If your pages are an exact replica of other pages or sites you may be penalized by the search engines in their algorithm process to determine your page rank. In this process the engines use a filter that removes the duplicate content pages from the search results. If you are in question on how these filters work, you owe it to yourself to take the time and learn how this process works.

If we understand what the term "duplicate content penalty" means....it may help us to avoid some serious problems before they occur. In fact the penalty phase we mentioned is a misnomer. In this process the search engines actually deduct points from a page in an effort to come up with an overall relevancy score.

It is important to know the difference between filters and penalties. By understanding the difference between these two functions, we may be able to understand a bit better what actually is considered by the search engines as duplicate content.

Web sites with identical pages would be considered duplication of content. The search engines may also consider identical pages as spam. Be careful here because once the search engines determine that you are trying to spam them, some serious things start to happen. There has been cases where a web site has been banned for one year or more. To re-establish your site is nearly an act of congress. It is a vicious process to get this situation corrected. Sometimes it can never be resolved.

A good example of where the duplicate content filter takes effect would be some affiliate sites with the same look and feel may be targeted for duplicate content and spam. You should consider building a unique splash page here with a link to your affiliate site and promote the splash page instead of the affiliate site.

Doorway pages can be vulnerable here as well. Landing pages are sometimes mistaken for doorway pages. Unless you know exactly what the function of a doorway page plays in marketing and how to construct the doorway pages, you may be wise to bypass the doorway page part of promoting all together.

Sometimes re-writers can get you in trouble. We've all seen the advertisements about writing one article and the re-writer will generate 1,000 different versions of the article. Be careful here folks...the search engines frowns of this activity. Remember in our recent articles the emphasis we put on writing fresh, keyword rich, relevant content? Don't get caught in the re-write snare just to save a little time...I guarantee it will come back and bite you very quickly.

If you are promoting a manufactured product that is being advertised with identical content by thousands of other distributors, you may be considered as a spammer. This type of duplicate content may be a little harder for the search engines to find, however, it is still considered as spam. It is best to rewrite the product description and then publish to the internet.

Many times when you write an article and someone picks up your writings for publishing, there could be a problem here as well. This could be considered as duplicate content by some of the search engines. Most search engines will consider who was the original source of the information so a problem does not occur. If you copy someone else's articles or content, make sure you put it in "quotes" and give the original author the credit for the writing. By following this advise you should avoid any problems with duplication.

When the search engine robots crawl your web site, it reads the content of your pages and stores the information in their databases. The engines then compares your information with other sites with like content and determines which is the original content source, and then filters our the duplications. Here they may determine whether any part of the content is spam and may also remove that part of the content.

There are programs being offered online to help you avoid duplicate content. Here you can put two different URLs into the tool and the tool will let you know of similar content. This will allow you to make the necessary changes to avoid any problems. There are also programs that for a fee will remove duplicate content by someone who has copied your page or has copied your writings. These are fee based programs and it may or may not be worth your while to remove the duplications. This author does not market such a product, nor do we endorse any particular program. This was for your information only....do your research and make up your own mind if this type of program is for you.

The search engines have set these guidelines for our benefit...The final decision of following this information is up to ou. The easier we can make it for the engines to do their job the better off you will be in the long run. Follow the guidelines of the search engines by writing good quality content, publish your unique information to the web and you will get recognized by the search engines with higher page ranks much quicker than trying to save some time and taking some short cuts that will cost you royally in the end.

If you have additional questions or need some personal mentoring, you can contact the eBiz Solutions Team at the contact information below. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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