Domain Names - Choose Wisely

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Domain Names - Choose Wisely

You probably put a lot of thought into the name of your company, before you actually opened the doors of your new business. Most individuals don't use the same thought process before starting an online business. Choosing a unique domain name is a process that will take some time and should not be rushed. It's a good idea to have the URL of your website, with the same name that matches your company business name if at all possible.

Name recognition is critical to your online success. A couple of good examples of this strategy include the use of company names by some of the major retailers which use their company name as their domain name. Wal Mart, Pepsi, Home Depot and the list goes on and on. If this strategy works effectively for major retailers, then maybe we should consider following their examples.

Over a period of time, your domain name will build a history with the search engine, which will help in the future page ranking of your online business. Sub domains and third level domains can be an extension of your domain name. These extensions can be as powerful as, and sometimes even more popular in search engine positioning than the domain itself. Doing your research and understanding how this process works will be a great help in making a better choice for your domain name, plus help you in your future online ventures. As you become more involved with online marketing, and how this system works, things will become clearer regarding this issue.

The use of .com, .biz, .net, .org addresses is a matter of choice by each individual or company. Some experts feel that any one of these choices, can be effective, if your website is promoted properly. Promoting your website is another whole different subject that we will address later.

Branding your name, whether personally or for your business, will not happen overnight. This is an ongoing process that may take months or even years for your domain to become well known. Branding yourself or company will make it so much easier for your potential clients to find your online business opportunity.

If you're trying to target a particular audience in a specific country, then you need to acquire a domain that relates to the audience. A good example would be, if you're focusing on a United Kingdom site you may want to purchase a .co.uk domain address. Many people will only consider a .com address when looking for that magic URL, simply because that's what they believe will draw a bigger user response. This may require you to do some additional research before narrowing down your choices. A marketing specialist can sometimes narrow down your options to some specific choices based on his or her knowledge of what your overall marketing plan may include.

Some web site designers and SEO Consultants will recommend only domain names with .com addresses, however, with the recent reports stating we will run out of domain names in the next few years, I personally feel that one should consider what applies to your particular needs and see if you can find the .com address that you would like. If a .com address is not available, then one of the others addresses like .biz, .net should work just fine. If you're a nonprofit organization, special needs school or a local government organization, then you may be wise to consider the .org address.

If you're looking at optimizing your website for the search engines, then you may want to consider using a keyword or two in your URL or domain name. It must look natural and be relevant to what your site is all about. An example; if you sell real estate in Chicago, the domain of chicagorealestate.com, may be an excellent domain to purchase. Another acceptable way to make the URL more readable for the user may be chicago-realestate.com if available. Including the dash in the URL may make it easier for the user to read. Anyone looking for real estate in Chicago would probably find your site rather quickly. Don't overdo this idea by stuffing to many keywords in your URL. The search engine will penalize you for keyword stuffing or may ban your site altogether.

Having a long domain name has no advantage, particularly if you're future plans include the use of other advertising media in your marketing campaigns such as advertisement on your vehicles, printing t-shirts, doing TV or Radio advertisements etc., then a long URL would be a distinct disadvantage. Your name and URL should be easy to remember with no chance of being misspelled or misheard. Visualization is critical here, so keep it as simple, yet specific to your business opportunity.

Summary: If you follow the simple tips in this article, you should find your website gaining page rank popularity quicker than, using some cute phrase you like but has nothing to do with your business. Choose your domain wisely as we've discussed above, then you can include all the cute sayings you want in a specific section of your website.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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