Hints For Writing Good Copy

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Hints For Writing Good Copy

We all have our own way of presenting our message about our products or services. When writing you must actually tell a story, about your products and/or services. A story that is, convincing to the reader so the reader will, take further actions, such as purchasing what you're offering. Being under descriptive, about your opportunity, will kill any chance of success, however, to much information, is not good either. You must be able to present a balanced mix of features, benefits and good copy to capture your readers attention, spark an interest and create a desire to take action in purchasing your product or services.

How do we go about finding this special way of presenting to the masses, what we have to offer? First of all, you need to ask yourself the questions, would I buy this product or service for myself? If the answer is no, then you're going to have to practice, on more appealing, descriptive writing, so the content is acceptable to you, to the point that you want to buy your own product. If you're not convinced that your services, are the very best available, then, you probably won't we able to convince the general public either.

The secret here is, don't get to complicated in your description, however, make your writings informative enough to make the potential client, want to know more about your offering. Point that potential customer to your web site, by using a couple of links in your brief description, that way, the client will know where to go, for the complete information, about your products or services.

An excellent way to get the clients attention, is by using keywords in your title. You may even want to check out some of your competition, and see what keywords they're using to get traffic. If you have access to a keyword tool, you will shorten your research and writing times considerably. If you look for keywords with limited competition, it may be easier, to capture the audience you're looking for. I personally use the "Google Keyword Tool" for some excellent suggestions, for effective keywords, and in this process I can see how competitive that keyword may be. Google will also show you, how many queries there have been, for various time periods.

With some of the search engines, you can make your campaign more effective, by using bold and/or italic words or phrases. Some of the search engines consider bolded and italics words, as keywords. Since many readers, scan read, bold/italics words will jump out at the reader, and you will probably get, better responses. This suggestion, may help individuals to make a decision, to look further into your web site. It's worth a try. When marketing, any little idea, that you can incorporate into your campaign, can make a difference between a success and failed campaign.

There are numerous search engine optimization tools offered online: some are free, others may charge a small fee. Do some research, and see if, there might be some tool(s), which might make your marketing efforts more effective. Experiment with the various tools, and see if there is one tool that works better, than another. Practice makes perfect when you marketing online.

Configuring your anchor links correctly, will definitely make a difference, in driving potential clients to your web site. Make sure you point your links back to your keywords on the main page of your web site. If you don't understand this concept, seek the help of a professional. Some times, you can do it yourself, other times, you need a professional.

Since most people, either scan read or read the first paragraph writing, it's a good practice to write a good overview of your offering into the first 200-300 words of your article or web site. Otherwise, you may lose your readers attention. Make people want to know more about what you're offering, and what you're talking about. You're not going to get everyone's attention, however, if you increase your percentages by just a few percentage points, you strategies have worked.

Never set a time limit on your success. Success means different things to different people, so make your goals realistic and pursue your dreams....but never give up. If your goals are within the bounds of your personal capabilities, and you pursue those goals with vigor, you will see some positive results. When you achieve your goals, and your happy with the results, what more can you ask for. You have just found success.

Many people don't feel they have the ability to write good copy. As I've pointed out, in some of my recent writings, "You learn to write, by writing." Here again, practice makes perfect. You're not going to impressive everyone all the time, but you may relate to some of the people, some of the time. As you write more and more, you will develop your own writing style: somebody is going to like your simple, honest presentation. Use it to your advantage.

If you can learn the process of writing good copy, people will want to read what you have to say. If you can't get people to read what you have to say, then all the optimization of your web site, will absolutely, be of no value. You must generate enough interest with your readers to take some action, before they will take their valuable time to go to your site, to learn more about what you're business opportunity.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.>

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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