How Search Engine Queries Work


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

How Search Engine Queries Work

When searching for something on the internet, we used to have to type in the www. prefix before the web site address. Now you can just type in the web address, and your query will be formatted properly. This has saved the search engines a considerable amount of bandwidth, and we've all enjoyed the speeds at which our query responds. The search engines are constantly improving their methods of use for the users. New search engine algorithms being implemented on a daily basis, has made the webmaster efforts more effective as well.

One question a lot of people ask, "how does the search engines get my information and rank me on the internet?" Let's talk about how the spiders gather information and how they put all this information into a workable search query function.

The search engines primary function is to find a web site online, and make that web site visible to the users who are searching for information regarding a product or service.

When the user, types in the search bar, some keywords or keyword phrase regarding a particular interest, the search engines will go into their databases for keywords regarding the query. The information the spiders has gathered from those millions and millions of web site around the world with that specific keyword or phrase then becomes very important. The engines will then come back with a list of web sites that have your query keywords in their web sites. Depending on what terms you searched, you can then expand your search to a more specific result, or you can expand your search by adding a broader term in your search. All of the results here, is from the lists of the related words the engines found in their databases relative to the keyword terms you typed into the search bar.

This procedure is often referred to as web crawling. The search engines are adding several million of new related words every day. If you have constructed a web site and have done your keyword research correctly, you will be indexed by the search engine, and when an individual searches for your product or services, your opportunity should appear. The goal here, is to have constructed your site correctly so that your site will come up as near to the top of a page one ranking as possible. Out of possibly millions of results for your search, it is really exciting for your site to be on page one of Google, Yahoo or Bing. You will get really excited, if you site is #1, page one on any of these listings.

The robots (spiders) are automated programs that are designed to crawl the millions of web pages on the internet and then feed this valuable information to the search engines for indexing the info into their databases in a variety of categories.

The spiders will start crawling the sites that are the most popular and has a lot of visitors to their sites. If will then work from most popular to the less popular sites, however, a good looking site that has not been optimized correctly, may not get indexed at all.

The spiders will look at the title of your site, your meta tags, and the keywords. If you have not posted the correct information in these area, your indexing results will not be good. Your links will then be spidered, for incoming and outgoing links. Make sure your links are live and relative. A good example would be: If you're a church site and you permit adult sites to link to your site, this is not good. I think you're beginning to see the picture here. The content of your site will be spidered for content relative to the keywords you put into the source code of your site. The source code is what the search engines look at, not pictures, flash or scrolling text. Content is King with the search engines. You must write for the search engines as well as for the users who are looking for your business opportunity.

When the search engines find links in your site, they will index those linked sites as well. Links and back links are crucial for you to become popular on the internet. Once the engines has indexed your information, then when a person queries for a product or service the engines will look for the keywords, links, title, meta tags etc. in their databases and display those findings on the results page for your viewing. Hopefully you will be on page one. If you don't appear on page one, most people won't go past page 2 or page 3, so you would need to work on your important areas such as; keywords, links etc. and try to improve on your content. When you make changes to your site, then hand submit your site to the search engines for indexing.

Different search engines uses different algorithms to determine the page ranking of your web site. Each engine will use a little bit different guidelines to determine the relevancy of your site. As a result you will be positioned differently in each of the major search engines like Google, Yahoo and Bing. Even if you use the same keywords in your search query, the results will all rank differently with the different search engines.

A word of caution here, don't try to put the same keyword over and over again in your content or source code, trying to make the engines pick up on a particular keyword in order to get a higher ranking. This is know as, keyword stuffing, and the engines frowns on this type of deception, and they will catch you very quickly, penalize you, by not giving you a high page rank, or maybe even ban you altogether from the web. It is nearly an act of congress, to gain your positions back once you pull a stunt like that, and the search engines bans your site. Understand the process, follow the process, and you will be rewarded extremely well for your diligent work.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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