New Domains vs Aged Domains

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


New Domains vs Aged Domains

There are many things that Google, Yahoo, MSN (Bing) factor into their algorithm when considering page rank of your web site. One of those factors is the age of the domain. The older the domain the better....it will give the search engines an appearance of longevity thus giving a higher relevancy score with the search engines. People put more faith in a business that has been around for awhile...so does the search engines. One good idea would be to purchase your domain as long in advance as you can.

There are two factors that are considered when the search engines are looking the age of a domain. First of all the age of the web site. More times than not the search engines will put your domain in a holding cell known in the industry as the "sandbox". The sandbox theory can last for 3-4 months or longer. We will talk a bit more about that later in this article. The other factor is the length of time your domain has been registered.

The age of the web site is based on how long the site has been on the web and how long the site has actually had content included on the site. Another factor is how long the site has been promoted or when the last update on a site has occurred.

The search engines will also take into consideration when the domain was registered and for how long. The longer the registration time (two, five or even 10 years) the more the search engines will give relevancy to your site. Little things which we would normally consider as unimportant can accumulate into either a good thing for recognition or a bad thing because we didn't pay attention to these little details.

Recently Google made some additional changes that will affect our page ranks. They now look at the incoming links and how old they are. They take into consideration the age of the web site content and the date the domain was registered. There was a lot of other things that was changed, however, we won't discuss those changes in this writing.

We mentioned earlier about the "sandbox effect"...this is one way the search engines uses to minimize search engine spam. By giving a waiting period this will allow the search engines to see if your site is going fall off line or is your site going to stay around for a while.

If you are in the sandbox there are some things you can do while your waiting to get out of the sandbox. You can hone your writing skill by writing articles about your opportunity and post that information to blogs, forum, ezines or article directories. You can also concentrate on links and back links to your site or maybe even some pay-per-click. If you continue promoting your site during the sandbox penalty phase, when you emerge you may come out with a respectable page rank.

Don't get discouraged here, this is just part of the process. Keep on working as if you had a high page rank and everything will work out to your advantage in the end. You many have to work a bit harder than you like, however, the reward will far outweigh the efforts you put into this part of the process.

You may want to consider a domain name that was registered before and let go for whatever reason. This may help you to avoid the sandbox effect. Most pre-owned sites with a page rank will cost you more than a new domain. Depending on your situation the extra expense may be well spent. Your renewal per year will revert back to normal renewal rates.

Keep track of your domain age so you can compare your site to your competitors web site age. If the competitors site age is much older than your site they may have a bit of an advantage with the search engines.

In Summary....make sure you register your domain for as long as you can afford. I recommend five to ten years if possible. This will indicate to the search engines that you plan to stay around for awhile. This will help to increase your score with the search engine regarding your domain's age. Register your domain name as far in advance as you can.

There's not one single factor that regulates this process....so do your homework and understand the various aspects of search engine positioning. There are many factors in the algorithms the search engines use to position your site on the interent. Understanding as many factors of how the search engines look at your site for ranking....this will help you in building your opportunity for the maximum efficiency....now and in the future.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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