Niche Marketing and You

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Niche Marketing and You

Recent reports indicate that "less than 5% of people who attempt to start an online business actually succeed," is truly an astounding revelation. Many become frustrated and just plain quit in a few weeks. Why is there such a high attrition rate to this segment of the internet? It's a simple answer….they haven't learned the process of marketing online correctly. Marketing on line is not a simple gig that everyone is willing to learn…..it takes a strong determination, commitment and an incredible amount of hard work to become the success most people only dream about.

There are certain simple hints that I will share with you in this article that will help you to get started without a lot of knowledge and hoopla.

If you find a niche market that you're familiar with, you can launch a marketing campaign that will promote that niche opportunity to the internet masses. Preferably you should look for and hopefully find a niche market that has a low competition rate and with a high demand for the product or services you're offering. Build in a fair profit margin for yourself and make sure the market you're going after has enough disposable income to afford your product or service.

Do some research and find the best keywords for your new niche website. Relevant keywords are imperative to any successful marketing campaign, so choose wisely. Google offers an excellent Keyword Tool that will make this whole process so much easier. Do a Google Search for the term Keyword Tool and follow the instructions to review one of the most informative selections of keywords that users commonly searched for. You will be able to determine which keywords are most searched for by the month as well as the popularity of the keywords.

Use your keywords and keyword phrases strategically in your websites, articles and emails in any and all of your promotional activities. Relevant keywords are what the search engines look for in your source code. The search engine robots come to your web site and spider for relevant keywords, keyword density and keyword proximity so they can index your site on the web with as high a page rank as possible. If these key factors are out of balance the search engines will penalize you for keyword stuffing and will take points away from your total score.

Using search engines is the method users find your product or service by typing a keyword or phrases in the search bar of their favorite search engine. The search engine will then use the keywords found from your website when they spider your site and compare those keywords with the users query and match the two and show the results of matching sites. With proper structure of your site and the use of relevant keywords, you should be indexed high in the query returns.

There's numerous way, you can find or build a niche website. If you are new to the online marketing scene, then you may wish to get involved in something you may be a bit familiar with. An example may be; you have a few years experience in selling medical equipment and know several different suppliers. Use your contacts from these suppliers and see if they will work with you on some kind of a drop shipping agreement with you for your web site. That way you won't have to inventory any product. They will probably be more than glad to give you the access to photos and descriptive information about their products that you can copy and paste and get started rather quickly without spending a lot of money.

You may not sell anything for a while, however, just hang in there and you will soon see results starting to take place for the efforts you've put forth. As soon as you get one product up and running, then put together another product and continue this process until you may have a complete array of products that you are making money with. Multiple streams of income in marketing is what every marketer is striving for.

Many times your follow up process and accessories you sell will make you more money than the original marketing campaign. Use your good judgment on many of these issues and you will find that in a short time you will be conducting your business like a seasoned professional. Don't expect any of this to happen overnight - It takes time, patience and a lot of hard work to build maintain and establish your online presence and a strong reputation. Don't try to shortcut this part of building your online business, shortcuts will always come back to haunt you later on.

Early on in your marketing venture, try to find and establish a good lead generating system that can be used to build a list of potential clients that you can market to later on. Keep accurate records of different interest the user shares with you when you acquire their personal information. This list is going to be your bread and butter in future marketing campaigns. These names are priceless and should be guarded by you at all cost.

Prospecting has always been an ongoing chore and always will be, so try to do it right the first time, keep accurate records and keep your contacts informed with weekly or bi-weekly newsletters about new and exciting things that are happening in your life, business and the overall market in general.

As you become more informed about marketing, you will find it an advantage to frequently review your statistics regarding conversions. If you have a good looking website, provide good information and make a high percentage of sale to contact ratio, then you may be OK with the current setup. However, if your conversion rate is low or non-existent, then you may want to revise your site, content and format and try the promotion again. One thing out of balance in your marketing strategy can ruin your chances of a successful marketing campaign. By tweaking one little thing can make the difference between success and failure when marketing.

Once you've found what works for you, stick with it and really start promoting aggressively. "Strike while the iron is hot" is important at this point in your marketing career.

With these few practical hints we've shared today, we trust that you've gained some vital information that will assist you in your online marketing venture. The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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