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Opt-in or Real Time Leads - It's Your Choice
I like to use Wikepedia...the free encyclopedia to offer their view on the true meaning of various marketing terms. I searched Wikepedia and found some interesting content regarding sales leads. My goal was to accurately understand the difference between Opt-in and Read Time leads.
From Wikipedia, the free encyclopedia:
"Opt-in leads are similar to Real Time Leads in that they are generated by individuals seeking home based business opportunities via the internet."
"Differentiators between Opt-in Leads and Real Time Leads are timeliness, cost and how they are used. Often, Opt-in Leads are approximately 72 hours old – Real Time Leads are seconds old."
A good quality Opt-in lead should include the persons name, email address and in some cases a phone number. With a viable name and email address you can contact the individual or business with your current method of follow-up. A phone call is the most positive method of follow-up, however, use what ever method of follow up that has been effective for you. As stated above the Opt-in Lead is much cheaper to generate than a Real Time Lead, so as a business person you must make the determination of which kind of lead and what cost you are willing to expend for such a lead.
Use Both Opt-in and Real Time Leads:
As a small business owner you may opt to generate both kinds of leads and compare which is the most productive and cost effect in your particular business.
Real Time Leads vs. Opt-in Leads:
Understanding that Real Time Leads are in most cases only seconds old, your chance of successful conversion from a lead to a sale may be worth the difference in cost. The advantage here of course is you can contact that potential client immediately. Remember, phone contact in this scenario is by far the best way to follow-up and have the best chance of a successful closure of a sale.
Opt-in leads are normally 72 hours old or more. This lead may best be followed up by using your normal email follow-up. Only use your normal email follow-up procedures if you have experienced good results. Don't hesitate to use the telephone to follow-up with the Opt-in leads also. Using the phone for follow-up will always be the best method to get the highest conversion ratio of leads to sales on any type of lead you may purchase or generate.
Generating Your Leads Economically:
The question then is how can you economically generate the sales leads that you need to keep your business on a profitable basis, plus see additional growth. In my online experience as an SEM/SEO Consultant, I have researched numerous companies and found there are online companies that have designed effective programs to help you succeed in your marketing efforts and help your build your business on a steady, profitable growth path. These programs have been designed with the small home based business person in mind. Simple to use...affordable to use....plus these programs will help you generate quality Opt-in and Real Time leads in your own marketing system.
Do Your Research:
These Lead Generation programs will help you rocket your lead generation efforts to new heights quicker and more affordable than purchasing "so called" leads . You can visit some of my sites and see just how comprehensive this program really is. With the free features of the systems you can check your keyword and keyword phrases with the free popularity checker. Submit your URL to the premier search engines for free and have leads that you can actually contact within a matter of hours. If you're really serious about your online success you now have a place to start. You can upgrade these systems and submit your information to millions of websites with your business offering as often as you like.
The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.
Larry L. Miller SEM/SEO Consulting
Private Line: 321-594-4405
Author Resources: Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121
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