Using Anchor Text In Marketing

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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant


Using Anchor Text In Marketing

What is Anchor Text? There are all many different opinions, on what an anchor text is, and what it's function in search engine optimization really is. The following is a quote; From Wikipedia, the free encyclopedia.

"The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently."

Most people assume the anchor text is related somehow to the actual text of the URL. This is not necessarily so, because an anchor text gives contextual information about where the link points. By giving a short, relevant, descriptive, informative summary of the site, will enhance the search results with the engines. Try to keep this description under sixty characters. This may sound confusing at first, however, if one looks at the overall concept of the anchor text and how it affects the results of a query, it starts to make a lot more sense. Once you understand about anchor text and their function in the algorithms the search engines, you will begin to understand why the engines put so much emphasis on this segment of optimization.

Some webmasters feel that by using the phrase "click here", will be adequate wording to produce goods results. I personally don't think agree with that theory. Others feel that putting "click here" instead of a descriptive name, is a poor search engine optimization practice. I totally agree that a descriptive name, is more search engine friendly. The search engines may look at a site that is linked with identical anchor text, and the position of that site may appear toward the top of the searches for that particular phrase. Search engines use anchor text, to index the content of a linked to site, especially, if the content of that site is relevant to what your talking about. Don't overuse a words or word phrase....you may be penalized for keywords stuffing, or spam.

As with any other issue, in search engine optimization, there are different concepts used by each marketing specialist you talk to. With the different opinions and the misunderstandings of this concept, almost anything stated, could be accepted as correct. You may have to do some research on your own, and come to a conclusion of what is the proper method of linking with anchor text in your particular situation. Since an anchor text is used in the algorithms for ranking purposes with most search engines, it is imperative we understand how anchor text are viewed by the different engines. What works with Google compared to Yahoo or Bing, can make the difference between a successful campaign, or a campaign that could be a total flop.

The purpose of the search engines is to find relevant information for the user on any subject matter queried. The objective of search engines is to provide highly relevant search results. This is where properly worded anchor text will help. Since the linked text may be pertaining to a splash page, the links are usually relevant. The search engines puts a great deal of emphasis on anchor text in ranking, combined with other algorithms in their ranking system. So use anchor text wisely and to your advantage.

By researching anchor text functions, and using some of the free Google Webmaster Tools, you can learn an incredible amount of information that will help you in your understanding of the anchor text concept. Successful webmasters have been using this process for a long time to earn high page rank results, for their clients with the various search engines.

Each webmaster has different ideas of what optimization may work, or not work with your business opportunity. Each web site is different, and requires some flexibility when optimizing your site. The more you understand, the better you can use the various aspects of search engine optimization to your advantage, when marketing your business opportunity. Understanding and using the various options we've discussed here, can be used to, earn Top Positions on Google, Yahoo and Bing. Search engine placement of your web site on the internet, will be the difference, of being found on the web, or not being seen at all. Poor page rank placement with the search engines will kill your opportunity to become successful online.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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