The Awesome Power of Effective Advertising and Marketing


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

The Awesome Power of Effective Advertising and Marketing

A lot of online marketers have misconceptions regarding the differences between normal Advertising and Marketing. Both of these elements are extremely important to succeed online, however, each of these functions must be used in the appropriate way for either of these necessary concepts to be totally effective and successful.

Advertising is only a small part of the bigger picture when where talking about marketing. Marketing is an all inclusive broad brush approach of combining many functions in their efforts including research, design, and advertising, promoting and marketing all in a well planned process including the point of sale. Unfortunately most individuals especially those who are new to the internet marketing really don't understand the differences in these two elements and must learn the process of marketing or they will waste a lot of time and money over the course of their online career.

I think this whole concept can be broken down very simply by using the following scenario. Advertising is the part of marketing process that conveys to the general public the availability of a product or service thru any number of advertising mediums. Advertising by radio, television, direct mailings, emailing campaigns, ffa sites just to name a few. Any of these options can be very effective in their own right; however, many times the cost of using some of these mediums can be very cost prohibitive. Use good judgment when searching for the most affordable, practical and effective methods in your advertising strategies.

The time, cost and work involved to provide the necessary information for some of these mediums can be overwhelming especially if you are new to the internet and limited on finances. These chores must be strategically thought out, designed and implemented to reach the right internet users regarding your particular niche market.

The overall planning involved here will include careful targeted planning of design and promoting an ad that will capture the right segment of the market. Choosing the right media to use, what time slot to secure and the frequency of your ad are all important issues that must be carefully addressed and put into place early on in your overall plans.

If you attempt to utilize advertising mediums such as television, regular mail, newspapers, radio, magazines, billboards, flyers, mobile messaging etc. you may run into some serious money to get your advertising campaign up and going. The most expensive media of course is going to be television advertisements. The only medium that even comes close to the effectiveness of television would be the internet. Internet advertising can be affordable if done correctly.

As you can see advertising is only one piece of a huge marketing pie. All the rest of the pie is made of smaller pieces that we discussed above such as research, design etc. All of the elements work independently of each other; however, all the elements must work together in unison for you to become a successful online marketer.

This whole marketing process is an ongoing activity that will remain pretty much constant for the duration of your days on the internet. The day you quit advertising and marketing is the day your business will die.

Many companies like Coke, Pepsi, Wal-Mart and other major name brands literally spend fortunes on their logo and name recognition. Remember these companies have been around for several years and spend hundreds of thousands of dollars on advertising so don't try to keep up with their advertising budget, or you'll go broke quickly. Start small and work your way up and stay within a predetermined budget that you can comfortably afford.

After you have established yourself on the internet and gone thru the learning process of marketing then you should have earned enough money to invest a bit more in your future with more lavish design styles, logos and upgraded to a larger advertising budget. Work hard and make your business grow and then you can grow with your business. This is a process that is going to take some time. It's not going to happen overnight so don't get discouraged.

If you're new to the internet and the process of online marketing seems overwhelming right now, then you should use a bit more aggressive approach and learn the process as soon as possible. The harder you work the luckier you'll get in your online venture.

If you need help in this whole advertising and marketing process, then feel free to give one of our Specialists a call right away. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Authors Bio:  Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype:larrylmiller121

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