Things To Avoid When Optimizing Your Web Site


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Things To Avoid When Optimizing Your Web Site

Over the years I've written hundreds of articles covering many aspects of Search Engine Optimization and have suggested certain guidelines that must be followed in an effort to earn "Top Positions on Google, Yahoo, Bing" and other fine search engines. Many of my colleagues have followed the same course in their writings in an effort to help as many struggling marketers as possible. Today it dawned on me that with all the writings that our group has shared with our reading audience, none of those articles has addressed what shouldn't be done to avoid the wrath of the search engines for actions that the search engines feel are illegal, unethical or out their algorithm guidelines.

We all know that the search engines don't take lightly to spam of any kind, but how many of us really know what is considered spam by the engines. The other day in one of my researches for keywords and keyword phrases I came across a very simple explanation that I thought was worth copying and referring to later. Little did I realize at that moment that I would have an occasion to refer to the actual definition of spam so I failed to write down the author's name to give them credit for reference to the writing. Let me apologize to that author now before we go any further. I will refer to my notes of that search activity for the general explanation of what really is considered as spam by the search engines.

The definition as I remember was; any method that you use to deceive the search engines for the sole purpose of increasing your page rankings is considered as spam by the search engines. We will delve a bit more into some of the other practices that may get you in trouble and cost you valuable rankings with the engines later in this article.

Many of the well known search engines have put limits on the number of pages you can submit to them in any given 24 hour period. If it's your intent to flood the internet with hundreds of pages per day, then think again. This is an excellent way to get banned from the internet for a year or maybe even permanently. If this ever happens to you it's nearly an act of Congress to get reinstated even after the year of penalties has passed.

Another common method that some unethical marketers have tried is the act of using hidden text to try to fool the search engines. What the writer will do is make the font color the same as the background color of their website or writing. The search engines have some very sophisticated methods of detecting this practice and are stringent on their penalties for this action. Always make sure all of your text is visible on every website that you have now and in the future.

The same penalties' may apply for text that is so small that the text is illegible and can't be read by the average reader. Writing oversized text is just as bad or worse and will be viewed by the engines as unacceptable. A good reference would be to make all your web sites, articles and links as acceptable as possible. This is one of the reasons that many engines will only accept H1 thru H6 sizes for headers and then use font commands for everything else. By using the Font commands from size 6 on the high side to a size 1 font on the low side will normally keep you out of trouble with the engines.

Don't use all bold or uppercase characters in your writing, however, you can make your keywords and keyword phrases in bold font which will indicate to the search engines that the bold word is a keyword or keyword phrase. This is a good tactic to use in any of your writing and/or web sites.

Keyword stuffing is NOT an acceptable search engine optimization tactic at any time. This is defined by repeated use of a word or phrase to increase the frequency of that word on a page in an effort to gain page rankings. Any indication of attempting to manipulate the engines with above normal levels of word usage would indicate to the engines that you may be trying to spam them and appropriate actions will be taken.

There must be a well balanced ratio of keywords to the total word count of the content of your web site. A ratio of 3-5% is advised. Severe penalties can be imposed if you're caught trying to spam the engines, so save yourself a lot of problems and follow the rules, you'll be glad you did.

Your Meta tag description is one of the main optimization features the robots look at when they come to spider your site. It's imperative that you don't repeat any keyword or phrase more than once in your Meta tag description. Another helpful tip would be not to use keywords that are unrelated to your web site content. Since many search engines have limits on the number of characters they accept in your Meta description, try not to use over 150 characters in your total character count. This will avoid being cut off in the search results of anything more than the 150 characters suggested.

Many of the engines frown on using any type of page redirects which takes the user to another page without the user having a choice of going to that page. Some of the other questionable tactics are Meta refresh tags, Java Script, Java and some Cgi scripts are not accepted by some search engines. Other engines frown on any server side techniques and will flat out ignore your site.

Most all search engines without exception don't like doorway pages. One suggestion here would be that if you don't understand doorway pages implicitly, then don't use doorway pages at all. Doorway pages can get you in deep trouble rather quickly.

Use extreme caution with regard to using identical pages on more than one site. Do NOT duplicate a web page and try to get by with changing the file names and them submitting both sites to the internet. This is spam any way you cut it and this is an open invitation for the search engines to catch you. Rest assured they will catch you and take appropriate actions.

Last but not least is the issue of participating in link farms and link exchanges. Both of these issues are considered as spam by the engines, because this practice has only one purpose and that is to artificially inflate you link popularity. Don't even consider this questionable tactic. You will be asking for trouble for sure.

The issues discussed above are just a few items I thought would help you to avoid getting in trouble, when optimizing your site. If you don't understand these issues don't hesitate to give our eBiz Solutions Team a call for assistance and mentoring. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

Author Resource:  Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype: larrylmiller121

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