Using iFrames In Your Overall Marketing Strategies


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Using iFrames In Your Overall Marketing Strategies

If you ask a hundred different marketers their opinions regarding the use of iframe's you're going to get at least one hundred different opinions. It's not really what marketers think about the iframe question, however, it is important to know how the search engines and the w3c consortium look at these important issues as well. If you want to design and promote a web site that pleases the search engines and other regulator organizations, then you must know what these regulatory entities expect for a successful web site or marketing endeavor.

If your goal is to become successful in promoting your web site effectively online then you must understand what the iframe's concept is all about and how to use frames in the most acceptable and effective way.

Some webmasters use iframe's in their web page structure so they can use repeated vertical menu bars down the side on multiple sites because of the size of the content, or links they want to insert in a small designated area. There's nothing wrong with this idea if you know what you're doing. However, if you don't do this process in compliance with the algorithms of the search engines and other regulatory agencies it can do you more harm than good in your overall campaign challenges.

There are several variables that the search engines may use in determining whether this method should be included in your web site or not. Google's guidelines are different than Yahoo and Bing, so it's important that you understand what is acceptable with each of these engines and then determine whether it's effective for your particular situation or not.

There are a couple of reasons you may want to consider before using iframe's in your marketing strategies. One reason that you may want to use iframe's for is if your content is extremely large or you want to be able to scroll it independently. The second reason would be if it's dynamically generated and you want to embed it easily, then the proper usage of frames may be considered.

If you do a Google Search regarding the frames issue you will find that Google supports frames and iframes to the extent that it can. In your research you will find that frames can cause problems with the search engines simply because frame doesn't correspond with the accepted and conceptual models of the web in general. Google will attempt to associate framed content with the pages that contain iframes, however, Google does NOT guarantee that it will or will not use frame's in their final overall considerations of your submission.

You can visit Google and read their "Search Engines and Frames Section" for more information on the rules and algorithms used by Google and some of the other popular search engines. Some search engines and some individuals disable frames on their browsers so if you generally use frames in your marketing strategies, you might want to do an in depth tracking in your stats to see how effective iframe's are for your particular needs. Keeping track of your marketing results is critical if you're truly serious about your online future, especially if you want to become a respectable and recognizable force on the internet.

Many times frame's might save a web designer some time when building a site, however, the search engines may totally ignore those frames if they are not set up correctly or if a no-follow tag is part of the search engines algorithms. Understanding frames before you get too involved with this process is vital to your online survival. Understanding the concept of iframe's will save you a lot of headaches now and in the future. So, do your research and understand exactly what frame's can do for you if anything, or don't use frames at all.

If you still have questions you might consider seeking the advice of a Search Engine Optimization Consultant or Marketing Specialist. This visit may save you an incredible amount of time, effort and money in the long run. This could well be the best investment you will ever make in your short as well as long term future in marketing.

Don't feel that it's necessary to use frames just because they're available or someone recommends that you use frames so you can save a lot of time and efforts when building your site. Sometimes it's best to take that little bit of extra time when compiling your overall marketing strategies than try to save a little which will come back and bit you where it hurts in the future. The internet is a very competitive business and there are no shortcuts when it comes to building a powerful, effective and sustaining web site or marketing campaign in today's ever changing market place.

If you're in question about whether your site is set up correctly or not, the eBiz Solutions Team at BLM Traders dot com provides a web analysis of your site which looks at your web site exactly as the search engine spiders looks at the site and you should do this analysis before you publish to the web. Once you are aware of any problems you can tweak your site for the maximum compliance rules and regulations required by the major Search Engines as well as the World Wide Web (W3C) Consortium.

It's best to find out early on in your marketing endeavors if your site is compliant with the entities mentioned above rather than wait till after you've already published. However, if you've already published to the web, changes can still be found and corrected without future penalties.

Once you have the facts, then you can make the necessary corrections, post your site to the web and promote the heck out of your business opportunity knowing full well that you are compliant with the algorithms and regulatory powers that control the internet industry. This one part of the process can save you an incredible amount of time and effort in your online career. Take advantage of this tremendous opportunity to guarantee that you're web site complies and you're good to go full speed ahead.

The eBiz Solutions Team is standing by to assist you in your marketing and promotional challenges. Call today for your free 30 minute "no obligation" consultation and secure your Search Engine Optimization and w3c compliance review now. You'll be glad you did.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

Authors Resources:   Marketing Articles by Larry L Miller SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools and Personal Mentoring. Private Line: 321-594-4405

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