Writing Good Copy Will Equal More Sales


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Writing Good Copy Will Equal More Sales

If given a choice, most people would rather walk over a bed of hot coals, or get a root canal rather than write an email, an auto responder follow-up message or a marketing article to publish it to the internet. Most of those people don't understand that there are some very simple steps to approach this whole process of writing good copy for your web site and other types of correspondence. Those individuals normally don't have a clue of what they are going to say when they sit down to write, so they end up not writing at all. You must have an outline of key points that you want to emphasize to get your message across to a reading audience.

All of us were forced to write in junior high, high school and then compelled to write college essays that meant the difference between graduating and not getting your degree. It really doesn't make a difference of how many times we've been forced to write, it still is a chore that most people will avoid at all cost. Once you learn to write, it becomes a real joy and give you a sense of accomplishment.

Today we want to share with you some simple helpful tips that will make the chore of writing more doable, more often and without a lot of effort and apprehension. First of all have a designated time everyday that you spend just thinking and writing down some notes on any subject you wish to talk about. The secret here is to create a plan. Just start writing about anything that you are thinking about right now. What subject are you thinking of at this very moment? Once you've written a few important points about your subject matter, then lay your notes aside for awhile and go do something else.

When you return and pick up your notes again, review the points that you've made in your previous session and put those notes in some form of order that makes sense to you. Add to your list and re-arrange as you're comfortable with for your final format. What makes the difference between those who write and those who don't is merely the studying and preparedness that has all come together in the initial research of your selected topic.

Making an outline of points you wish to cover in your writing is a tremendous plus when writing. This will give you some form of direction and keep you on subject rather than just writing at random. In this creation process you will be doing some research which can be incorporated into your writings. Make sure you give other authors credit for any quotes that you use in your writings. It's perfectly legitimate to include others peoples words and information in your writings if you put that information in "quotes" and refer to your source of information. Include the authors name if at all possible.

With this kind of preparedness you will find that the job of writing just got a lot less complicated than you originally thought it would be. You can view your outline as your blueprint for your article, emails or other correspondence that you may be preparing. A blueprint for your writings is just as important to your writings as a blueprint is to your builder if you're building new house.

There is a basic format that you can follow which is comprised of three simple steps. Once you start with this simple plan you can then expand from there and you will be able to start a successful writing schedule that will become a habit and will pay off handsomely with all aspects of your marketing online endeavors.

Those three steps are as follows: 1) Create a simple eye catching title and introduction to your writing. 2) Write a keyword rich relevant content for the body area of your writing and avoiding trying to sell your product at this point. Leave your links to your business opportunity in the resource area of your writing which should appear at the end of your writing. 3) Write a strong conclusion recapping your features and benefits as it applies to someone who is interested in participating in your business opportunity. By following these 3 basics step to begin with, you can then expand your writings with subcategories or sub headings that will break up your information in more legible form for your reading audience. Your writing must be creative, interesting and appealing to your readers. By now you should be seeing the importance of an outline to help keep you on tract regarding any given subject.

We've said it before but it's worth repeating again at this point. Write exactly as you talk ... don't try to make people think that you're something that you're really not. Any form of self exploitation or promotion of your accomplishment could blow your chances of ever getting thru to your reading audience. The internet is all about information and you must always keep that in mind when trying to reach the internet masses with your ideas or business offering. Be truthful about the information you provide, avoid hype and make your writings compelling with accurate information about your opportunity.

Once you've done your writing don't worry if anyone will read it. You don't know who will read your writing and enjoy your personal touch on your subject matter. I remember recently there was an article that I wrote and I wrote just as I felt and from the heart, however, when I finished I reviewed the article and I felt it was possibly the worst article that I had ever written. I thought more than once not to publish that article. Then I decided to do my normal spell check and published it to the internet anyway. To my surprise it went to page one of Google and was one of the most popular articles of any that I've ever written. I can't explain why, however, the readers related to what I had to say because the information I provided was written with sincerity and from the heart.

One word of caution here is to always read and re-read you writings, correcting the spelling and grammar for any errors. Most text editors you will use, (such as word) has a build in spelling and grammar function available in their system. Use it to your advantage.

In summary: Make an outline of what you want to convey to your reading audience. Do your research on your subject matter and incorporate those points into your writings. Give credit to whoever credit is due for any "quotes" you may use. Follow the three simple steps of Title and Introduction, Good Relevant Content and a powerful Conclusion. Include a brief description of yourself and your business links in the resource box at the end of your writing. Using Article Directories is a powerful way to promote your writings.

Good Luck in your writing efforts and if you need help or mentoring you can contact the eBiz Solutions Team at BLM Traders for assistant with your writing and marketing challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

Author Resource:  Larry L Miller - SEM/SEO Consultant specializes in promoting clients to "Top Positions on Google, Yahoo and Bing". Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Tools. Private Line: 321-594-4405, Skype: larrylmiller121

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