Optimizing for the Search Engines


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Larry L Miller SEM/SEO Consultant

Larry L Miller SEM/SEO Consultant

Optimizing for the Search Engines

Trying to optimize your web site to rank well in the three major search engines can be a daunting task. Each of the big three have different algorithms they use to rank your site. We will discuss some of these differences with our primary focus on Yahoo in todays article.

There was a time when Yahoo was the most popular search engine on the internet. When Google came on the scene it was clear that these two search engines were looking at totally different methods of calculating rankings within their systems. At one point if you ranked high in Google you couldn't rank high in Yahoo, so optimizing your site had to be done in two opposing configurations in your web site.

The other major player in the top search engines popularity was and still is MSN. In todays marketing, ignoring anyone of the big three search engines is a hugh mistake. Each of these engines has a very distinct function they play in web site optimization and must be addressed if you want to attain top positions on the big three. (Google, Yahoo and MSN (BING)

There are various reports of how much of the market share each of these giants share in the overall figures for popularity. Google has taken a good percentage of the market because of the precise search results that Google displays when you do a "Google It" search. However, depending on what search results you need for different type of marketing results, keep in mind the valuable information given by Yahoo and MSN.

All of these search engines use a different algorithm in their process which in turn will give different results. These algorithms change on a frequent basis, so don't try to understand all the little details factored into each of their formulas. By knowing there are some differences in the structuring of each of these search engines and that there will be different outcomes in the search results you will be able to compare the differences and learn very quickly which of the results for a search query best fits your requirements for optimizing your business opportunity.

All the major search engines use robot spiders to search the pages of the internet to gather information and then indexes that data into their databases. A recent report states that Slurp (the Yahoo spider bot) is the second most active spider crawler on the internet. Like all other spiders if there are missing links, missing pages and other required information such as meta tag descriptions, lack of keywords...just to name a couple of items, then the information is incomplete and the results of the search engine will be low or even non existent.

It is imperative to have your web site optimized as much as humanly possible to get the search engines to give your site high page ranks. If you do a half way job on your web site optimization then don't expect to earn high positions with any of the search engines.

Another difference is Google and Yahoo is the sand box theory we talked about in a recent article. The Google sand box may last for a month or two or even longer. However, the Yahoo sand box for the most part is for a shorter period of time. Optimize your web site correctly and follow the rules and guidelines and avoid being put in the sandbox if at all possible.

In some of the recent changes in the algorithm of the major search engines one very important issue you must take into consideration is the linking and back linking in your web site. It appears that Google puts more importance on the links and back links than Yahoo and MSN, however, Yahoo focuses more on the page factors such as keyword density in the title, the URL, and the headings.

Even though there are considerable differences in the way each search engine determines their page rank of your site there is one distinct factor that is common to all the search engines. The keywords in the title and in the URL are treated by the engine as one of the most important factors considered. Note...If you don't include some keywords in the title and the URL, you will never gain a top 10 position with the search engines. Be cautious here but don't over do it....anymore than 3 or 4 keywords could create a negative deduction on your rankings.

Keywords in filenames also score well with Yahoo, however, with Google there is little importance put on this function. Keyword density is important to Yahoo but on the other hand Google may ban your site if the keyword density is over 7-8%.

There are numerous other factors that may change your positions on any one of the search engines. Do your homework here and be familiar with as many of the contributing factors in the search engine algorithms as possible. Knowledge here is important for you to gain top positions on Google, Yahoo, MSN and other popular search engines. Learn as much as you can about this process and use your knowledge to your advantage to earn top page rank for your business opportunity.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free "no obligation" consultation.

"Let's Build Your Business Together"

Author Resources:  Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Fax: skype: larrylmiller121

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